Product Marketing Manager

April 14

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Northbeam

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Northbeam is a marketing intelligence platform that specializes in multi-touch attribution and media mix modeling, powered by machine learning, to enhance profitable growth. The platform offers tools like omnichannel planning, real-time data analytics, and creative analytics to optimize ad spends, improve cross-channel performance, and drive growth for ecommerce brands. Trusted by top brands, Northbeam provides data-driven insights into customer journeys and ad performance with a focus on first-party data. Its solutions help businesses understand conversion paths, optimize budget mixes, and tackle creative fatigue for maximum return on ad spend.

11 - 50 employees

Founded 2020

🛍️ eCommerce

☁️ SaaS

🤖 Artificial Intelligence

💰 $15M Series A on 2022-08

📋 Description

• Northbeam is seeking a strategic and customer-focused Product Marketing Manager to join our rapidly growing team. • You will play a pivotal role in driving product adoption and maximizing ecosystem-led growth for the world’s most advanced marketing intelligence platform. • You will be responsible for crafting compelling product narratives, enhancing customer engagement, and enhancing partnerships that expand the value of our ecosystem. • This role is ideal for someone passionate about empowering e-commerce brands with data-driven insights while scaling our industry-leading SaaS solution. • Enhance product adoption by analyzing usage patterns and identifying opportunities to improve the customer experience. • Design, test and iterate on in-product experiences that engage, educate, and delight users. • Collaborate with product, customer success and media strategy teams to ensure seamless onboarding and ongoing engagement that supports long-term retention. • Develop product positioning that highlights how Northbeam’s platform solves critical pain points for e-commerce brands, such as accurate attribution, understanding the customer journey, and improving profitability. • Inform messaging strategies tailored to different customer personas, emphasizing the platform’s ability to enable data-driven decision-making for profitable growth. • Lead go-to-market efforts for new features or product updates, ensuring alignment across sales, marketing, and product teams. • Design campaigns that spotlight customer success stories and measurable outcomes achieved using Northbeam’s platform. • Continuously gather feedback from customers and analyze their needs to inform product improvements and refine marketing strategies. • Act as the voice of the customer internally, ensuring their priorities are central to decision-making processes. • Identify integration opportunities that enhance Northbeam’s ability to unify e-commerce business data and deliver actionable insights. • Work closely with the Partnerships and product team to support building and nurturing tech partnerships and platform partnerships to expand Northbeam’s ecosystem. • Analyze key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure success. • Use insights from analytics tools to optimize campaigns and prioritize high-impact initiatives. • Northbeam is revolutionizing how e-commerce brands grow by providing them with unparalleled marketing intelligence technology. With incredible product-market fit, rapid growth, and a collaborative team culture focused on technical excellence, this is your chance to be part of a company making a significant impact in the industry. • Northbeam operates as a hybrid-remote company with team members across San Francisco, Los Angeles, New York, and other locations.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field • 5–10 years of experience in B2B SaaS marketing roles with a focus on customer-centric strategies and ecosystem development. • Strong understanding of SaaS metrics and experience driving product adoption through customer-focused initiatives. • Proven ability to create impactful go-to-market strategies that resonate with target audiences in e-commerce or adjacent industries. • Excellent communication skills with the ability to translate technical features into customer-centric benefits. • Familiarity with e-commerce brands' challenges in marketing measurement and attribution.