Adobe Customer Journey Analytics Architect

February 8

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Logo of Northern Trust

Northern Trust

Northern Trust is a trusted financial advisor known for its commitment to service, expertise, and integrity. The company provides financial services to a diverse range of clients including family offices, financial advisors, corporations, and nonprofits. With a focus on integrated trading solutions and insights into economic challenges, Northern Trust offers a comprehensive range of services tailored to the needs of various financial entities. It also emphasizes research and client engagement to help shape economies and optimize fund operations. Founded in 1889, Northern Trust continues to build on its reputation as a leader in the finance industry.

Asset Management • Corporate and Institutional Services • Wealth Management • Asset Servicing • Financial Technology

10,000+ employees

Founded 1889

💸 Finance

🏦 Banking

🏢 Enterprise

📋 Description

• You will be at the forefront of designing and implementing multi-channel analytics solutions. • Help clients unify and analyze customer data across touchpoints. • Guide the development of holistic insights that drive business outcomes and exceptional customer experiences. • Design and implement end-to-end Adobe CJA solutions, integrating data from multiple sources to create a unified customer view. • Develop scalable data schemas and mapping plans to align with client business objectives. • Work with Adobe Experience Platform (AEP) to ingest and manage customer data from online and offline sources. • Ensure seamless integration between Adobe CJA, AEP, and other Adobe Experience Cloud products. • Enable advanced analytics capabilities such as pathing, cohort analysis, and multi-channel attribution. • Design and build interactive dashboards and visualizations within CJA to present actionable insights. • Define and document implementation workflows, governance standards, and data management best practices. • Oversee the deployment and testing of solutions to ensure high-quality, accurate data processing. • Partner with clients to identify key metrics and KPIs aligned with business goals. • Collaborate with marketing, IT, and analytics teams to ensure successful delivery of customer journey insights. • Provide hands-on training to clients and internal teams to maximize the adoption and utilization of Adobe CJA. • Develop comprehensive documentation and knowledge transfer materials to support ongoing use.

🎯 Requirements

• 5+ years of hands-on experience with Adobe Analytics and/or Adobe Customer Journey Analytics. • Proficiency in using Adobe Experience Platform (AEP) for data ingestion and processing. • Strong understanding of data modeling, ETL processes, and real-time data pipelines. • Experience with APIs, SQL, and other data manipulation tools for advanced data integration. • Familiarity with JSON schemas, identity stitching, and cross-device tracking. • Deep knowledge of customer journey mapping, multi-touch attribution, and segmentation strategies. • Proven ability to translate complex datasets into actionable insights and recommendations. • Demonstrated expertise in troubleshooting data integrity issues and optimizing workflows. • Excellent communication and presentation skills for engaging both technical and non-technical stakeholders. • Strong organizational and project management skills to handle multiple priorities effectively. • Bonus: Experience integrating other Adobe Experience Cloud tools (e.g., Adobe Target, Audience Manager, Campaign). • Bonus: Adobe certifications (e.g., Adobe CJA Practitioner, Adobe Analytics Architect). • Bonus: Familiarity with marketing platforms (e.g., Salesforce, Marketo) and third-party data tools. • Bonus: Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on data strategies.

🏖️ Benefits

• Benefits plan, including a Health Spending Account • Wellness Program & LifeWorks EAP • Fitness Reimbursement Program • Vet Care Program • RRSP Matching • Profit-Sharing • Performance Bonuses • Endless Professional Growth Opportunities • Delicious Meals & Company Social Events • Free Onsite Parking • Referral Bonus Program • Flexible work environment - so you can work where & when you work best • Allowance to help set up home office

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