Performance Marketing Manager

May 30

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💰 $26M Series A on 2021-08

Description

• Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords. • Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI. • Relentless pursuit of growth through well designed AB tests with flawless execution. • Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns. • Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality. • Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn. • Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.

Requirements

• 5+ years of hands-on performance marketing experience • Extensive SEM experience, managing large-scale campaigns (100,000+ keywords) • Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize. • Self-motivated, collaborative, with a strong work ethic. • Previous CRM management experience; familiarity with Iterable is a plus. • Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.

Benefits

• Competitive salary with a significant upside in equity • 100% covered Medical, Dental, Vision for you AND 50% for your dependents • Work from home, we’re remote-first • Flexible PTO, holiday, and leave policies, including paid parental leave for new parents • 401k Plan