Numerade
Numerade is an educational technology company that provides students with video solutions for STEM subjects. Through its platform, students have access to over 100 million video solutions directly matched to their STEM textbooks. Numerade offers various study tools including an AI Tutor, virtual bootcamps, and the capability to solve problems by taking a picture, known as SnapSolve. The company connects students with world-class educators who create video lessons and solutions, fostering a deeper understanding of STEM subjects. Numerade aims to help students improve their grades and master important academic concepts.
Performance Marketing Manager
May 30, 2024
🇺🇸 United States – Remote
💵 $120k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
🦅 H1B Visa Sponsor
Numerade
Numerade is an educational technology company that provides students with video solutions for STEM subjects. Through its platform, students have access to over 100 million video solutions directly matched to their STEM textbooks. Numerade offers various study tools including an AI Tutor, virtual bootcamps, and the capability to solve problems by taking a picture, known as SnapSolve. The company connects students with world-class educators who create video lessons and solutions, fostering a deeper understanding of STEM subjects. Numerade aims to help students improve their grades and master important academic concepts.
📋 Description
• Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords. • Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI. • Relentless pursuit of growth through well designed AB tests with flawless execution. • Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns. • Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality. • Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn. • Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.
🎯 Requirements
• 5+ years of hands-on performance marketing experience • Extensive SEM experience, managing large-scale campaigns (100,000+ keywords) • Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize. • Self-motivated, collaborative, with a strong work ethic. • Previous CRM management experience; familiarity with Iterable is a plus. • Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.
🏖️ Benefits
• Competitive salary with a significant upside in equity • 100% covered Medical, Dental, Vision for you AND 50% for your dependents • Work from home, we’re remote-first • Flexible PTO, holiday, and leave policies, including paid parental leave for new parents • 401k Plan
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