Marketing Performance Specialist
August 12
Description
• Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels. • Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA). • Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations. • Conduct A/B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement. • Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge. • Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals. • Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders. • Collaborate with the UX/UI team to optimize app store pages and landing pages for improved conversion rates.
Requirements
• 2-3 years of proven experience in user acquisition and performance marketing within the mobile app/game industry. • In-depth knowledge of major ad platforms, including Apple Search Ads, Google Ads, TikTok Ads, Snapchat Ads etc. • Proficiency in data analysis and the ability to derive actionable insights from campaign performance metrics. • Strong understanding of A/B testing methodologies and hands-on experience in optimizing creatives and ad copies. • Excellent analytical skills and a passion for continuous learning and staying up-to-date with industry best practices. • Familiarity with app attribution tools (e.g., Adjust) and mobile analytics platforms. • Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment. • Bachelor's degree in Marketing, Business, or a related field. • Good communication skills in English; Arabic (would be a plus)
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