SEO and SMO Specialist
October 1
Description
• We are seeking a talented and experienced SEO & SMO Specialist to join our dynamic team. • In this role, you will be responsible for developing and executing strategies that improve website rankings, drive organic traffic, and enhance brand visibility across various social media platforms. • The ideal candidate should have a proven track record of managing SEO campaigns, optimizing websites for search engines. • Develop and Implement SEO Strategies: Create and execute comprehensive SEO strategies to improve website rankings, organic traffic, and overall online visibility. • Keyword Research & Competitor Analysis: Conduct in-depth keyword research and competitor analysis using tools like SEMrush, Ahrefs, SpyFu, Screaming Frog, and other industry-standard tools. • Monitor & Analyze Website Performance: Track and analyze website performance metrics using Google Analytics, Search Console, and other analytics platforms to optimize SEO efforts. • Manage On-Page & Off-Page SEO: Handle on-page and off-page SEO activities, including link building, content optimization, and technical enhancements. • Content Collaboration: Work closely with the content team to create SEO-friendly content for websites, blogs, and social media platforms, ensuring content aligns with best SEO practices. • Social Media Optimization: Optimize and manage social media profiles across platforms like Pinterest, Instagram, Reddit, TikTok, YouTube, and more, ensuring alignment with SEO goals. • Social Media Automation: Utilize social media automation tools (e.g., Later, Buffer, Hootsuite, SocialPilot, Sendible) to schedule posts, manage campaigns, and track engagement. • Technical SEO Audits: Perform comprehensive technical SEO audits and implement necessary fixes to improve website health and performance, including familiarity with HTML, CSS, and JavaScript for advanced auditing and troubleshooting. • Multilanguage & Local SEO: Develop and execute strategies for multi-language websites and local SEO to enhance visibility in different geographic regions and local markets. • Stay Updated on SEO & Social Media Trends: Keep up with the latest updates in search engine algorithms, SEO techniques, and social media trends to ensure continuous growth and competitiveness. • AI-Driven Content Creation: Leverage AI tools such as ChatGPT and MidJourney to enhance content creation, automate tasks, and improve overall marketing efficiency.
Requirements
• Bachelor’s degree in Marketing, Communications, or a related field preferred. • 3+ years of experience in a similar role. • Proven experience as an SEO & SMO Specialist or similar role, with a solid understanding of search engine algorithms and social media trends. • Expertise in on-page, off-page, and technical SEO, including keyword research, link building, and website optimization to drive organic traffic and improve rankings. • Hands-on experience with SEO tools (e.g., Google Analytics, GTM, Clarity, ScreamingFrog, Ahrefs, SEMrush) and social media management platforms (e.g., Hootsuite, Buffer). • Ability to develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Quora to increase brand visibility and engagement. • Excellent communication and teamwork skills. • Strong project management skills and the ability to work in a fast-paced environment with tight deadlines.
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