Senior Associate, Marketing Analytics & Insights

February 6

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Nutrafol

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Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

Health • Wellness • Natural • Science • hair

51 - 200 employees

🧘 Wellness

💄 Beauty

🛍️ eCommerce

💰 $35M Series B on 2019-04

📋 Description

• Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. • As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and skin, and provide support for people at every step of their journey. • Our multi-factorial approach targets the root causes of hair thinning and acne, using a patented blend that is recommended by physicians and hair professionals for trusted, reliable results. • We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. • As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

🎯 Requirements

• Bachelor's degree in marketing, analytics or similar discipline. • 4+ years of experience in digital advertising & marketing analytics tracking, implementation, and reporting. • Digital Advertising Agency experience preferred, having implemented tracking for and analyzed channels such as Display, Social, Video, Paid Search, Influencer, Audio, TV, etc. • Strong analytical, quantitative and problem-solving skills. • Experience working in/for a DTC eCommerce company is a plus • A strong understanding of differences between campaign KPIs, marketing channel KPIs, and attribution methodologies. • Experience implementing cross-channel campaign naming conventions, utm parameters, media channel tracking pixels and conversion events. • Fluent in discussing key marketing KPIs (CPA/CAC, CPM, CPC, CTR, etc). • Excellent organization skills, project and time management, communication, and presentation skills with proven attention to detail. • Comfortable with Tableau or other similar data visualization software. • Experience with Web Analytics packages (ie Google Analytics, Adobe Analytics) and marketing platforms (ie TradeDesk, Google CM360, Facebook Ads Manager). • Ability to query databases using SQL is a plus. • Excellent interpersonal and communication skills. • Ability to work collaboratively in a team environment. • Highly organized with strong attention to detail. • Ability to learn new technologies and data analysis techniques quickly.

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with 50% match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance and benefit programs