Online Business Systems
IT Consulting • Business Consulting • Risk, Security & Privacy • Cloud Services • Service Management
Manager - Marketing Campaigns
May 17
Online Business Systems
IT Consulting • Business Consulting • Risk, Security & Privacy • Cloud Services • Service Management
Description
• Plan, organize and execute lead generation programs that attract new prospects and advance existing sales opportunities within specific markets and/or targeted accounts • Plan, build, and execute marketing campaigns across various channels, consisting of multi-touch, multi-dimensional activities, including in-person, inbound and outbound tactics. You will work with subject matter experts and Marketing teammates to create collateral, conversion assets, presentations, playbooks, email content, etc. to support campaigns • Lead Online’s event program both virtual and in-person, to drive new leads and nurture existing opportunities through the pipeline. Leverage account-based data and technology to identify, attract, engage, convert, and grow Online's account base • Develop supporting digital promotion and advertising messaging, including creative design elements • Work with our LDR to create programs to nurture existing leads • Act as a liaison between marketing, sales, and practice teams to develop strategic tactics to expand Online's presence in specific accounts • Track and report on lead funnel across all campaigns including lead generation efficacy and lead progression • Manage marketing budgets, ensuring effective allocation of resources
Requirements
• A minimum of 5 years experience in a high-tech B2B demand generation, ABM, or field marketing role with at least 2 years in a managerial role • Experience in cybersecurity • Post-secondary degree in Marketing, Business, or comparable education/experience • Experience managing integrated marketing campaigns using tactics that include live events, webinars, web, inbound and outbound techniques • Superior writing skills and the ability to develop original materials that are clear and concise and make an impact • Knowledge of SEO, SEM, PPC and other digital marketing techniques • Familiarity with HubSpot and Salesforce is an asset • Proficiency with Adobe design tools, Canva, and other marketing tools/software • Strong leadership and project management skills with the ability to inspire and motivate a team • Flexibility to work outside regular business hours at times to achieve a deadline • Able to travel within Canada and the USA, as required
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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