Global SEO Manager

3 days ago

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OKX

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OKX is a comprehensive cryptocurrency platform that provides a wide array of services including a decentralized exchange (DEX) for buying and trading crypto with ease. Users can swiftly convert assets with zero fees and access powerful trading tools and deep liquidity for custom strategies or block trades. The platform supports various payment methods such as Visa and Mastercard and offers the capability to earn on-chain through X Layer network explorations. OKX is designed for both novice and professional traders, offering specialized services for institutional clients such as OTC liquidity networks, managed trading, and extensive API connectivity. It also fosters a rich Web3 ecosystem with tools for developers and a wide range of supported DApps, encouraging innovation and creativity in the digital realm. OKX Ventures further highlights its commitment to growth and community engagement within the crypto space.

Exchange • Blockchain • Futures • API • Technology

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

📋 Description

• Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites • Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements • Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents. • Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic • Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting • Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opporutnities。 • Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale • Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play) • Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups

🎯 Requirements

• 5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries • Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team • Ability to handle pressure and thrive in a fast-paced and high-growth environment • Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice • Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.) • Excellent communication and interpersonal skills with the ability to build relationships with global teams • Proficient in data analysis and performance metrics, and able to communicate results using data • Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)

🏖️ Benefits

• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • More that we love to tell you along the process!