Demand Generation Manager
November 3
Description
• We are looking for a creative, results-oriented and data-driven leader with a proven track record of growing B2B businesses. • You will be responsible for strategizing, testing, executing, and measuring effective campaigns that help Omeda reach our growth goals. • You will lead and manage strategy and execution across a variety of tactics and channels, such as email, events, paid content and sponsorships, social media, and paid digital channels. • Focus on ABM strategies to engage specific accounts and buying group personas effectively. • Design and implement integrated, multi-channel demand generation strategies, ensuring alignment with business and revenue goals. • Develop and execute demand generation campaigns aimed at customer acquisition and pipeline growth, with a strong focus on driving measurable results across channels. • Own lead nurturing strategies to ensure leads are effectively guided through the sales funnel. • Partner closely with sales and revenue operations teams to optimize lead hand-off processes and ensure seamless collaboration. • Run targeted campaigns, including email marketing, webinars, and paid ads tailored to specific personas or accounts. • Manage advertising campaigns to increase awareness and engagement. • Emphasize lead conversion and opportunity creation, ensuring that generated leads are nurtured into qualified opportunities for the sales team. • Continuously measure, report, and optimize campaign performance, adjusting strategies based on data-driven insights to maximize pipeline growth, lead quality, and revenue impact.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field • Experience in a B2B environment, particularly in technology-driven companies that require a considered purchase with multiple decision makers • 7+ years of experience in demand generation, digital marketing, or related roles, with a strong focus on lead generation and pipeline development • Proven experience in developing integrated campaign strategies and successfully managing multi-channel campaigns • Knowledge of digital advertising platforms and best practices for maximizing lead generation • Experience in the Marketing Technology industry or media and publishing space
Benefits
• Competitive salary + benefits package including health, dental, vision, 401k and more • Paid time off to support work-life balance, including company holidays, vacation, personal and sick time • Remote friendly, supportive team, and opportunities for collaboration at our Chicago home office
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