Head of Digital Marketing

August 17

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OnBuy

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OnBuy is the fourth largest marketplace in the UK.

Online Marketplace • eCommerce • Retail • Online Sales

51 - 200

💰 Debt Financing on 2021-07

Description

• Develop, execute and optimise OnBuy’s digital marketing strategy to drive customer acquisition, revenue growth, contribution and market share expansion. • Develop and implement a comprehensive data driven digital marketing strategy aligned with business goals and objectives. • Identify and prioritise paid marketing channels, including search engine marketing, affiliate marketing and social advertising. • Develop and execute robust organic and paid marketing strategies to improve online visibility and drive traffic. • Analyse industry trends and competitive landscape to capitalise on opportunities. • Lead end-to-end management of all paid acquisition campaigns. • Monitor and adjust advertising budgets to maximise ROI. • Implement A/B testing and data-driven strategies to improve campaign performance. • Utilise analytics tools to track, report and react to key performance metrics. • Prepare regular reports, present insights and recommendations to leadership team. • Strategically manage and allocate substantial advertising budgets to achieve and exceed KPIs. • Experience in contributing to overall business strategy beyond just marketing.

Requirements

• Proven senior experience in digital marketing and paid acquisition, in an online marketplace or e-commerce environment. • An inquisitive mindset, always trying and testing new ideas/segmenting until we find more value. • A deep understanding of e-commerce and online marketplace dynamics. • Exceptional analytical and data insight skills and experience with data-driven decision-making. • Excellent problem-solving skills and the ability to work in a fast-paced start-up/scale-up, collaborative environment. • Target driven delivery mindset, leading by result output • Exceptional team leadership and management skills. • Strong Google Shopping experience, including large-scale campaigns, 3rd party bidding technology, efficiency optimisation/cost saving, and segmentation. • Strong affiliate marketing experience across different affiliate networks, including experience trading affiliate networks to maximise reach and value. • Stand-out leadership abilities with experience in building and managing high-performing, multi-cultural teams.

Benefits

• Company equity meaning you own a piece of the business we are building