Business Manager

March 19

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Once Upon a Farm

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Once Upon a Farm is a company committed to providing high-quality, organic baby food and snacks. Their products range from refrigerated pouches and bars to frozen meals, all made with fresh fruits, vegetables, and whole grains. Once Upon a Farm emphasizes their commitment to purity and sustainability, ensuring their offerings have no added sugars and are always organic. They provide convenient, nutritious options for infants and toddlers and are designed to be easy for self-feeding. Their products are available through subscription plans and can also be found in stores, making healthy eating accessible for families on the go.

Organic • Non-GMO • Cold-Pressed Meals for Kids and Organic • Non-GMO • Cold-Pressed Baby Food

11 - 50 employees

Founded 2015

🧘 Wellness

🛍️ eCommerce

💰 $52M Series D on 2022-03

📋 Description

• You are someone with a passion for e-commerce and digital marketing, and you understand Amazon inside and out. You’ve managed CPG brands on Amazon/Seller Central and have the ability to link strategy through to tactics. You are not afraid to roll up your sleeves and execute. • The Amazon Business Manager reports to the Director of E-Commerce and Omnichannel Marketing and will drive profitable growth of key product categories within Amazon/Seller Central. This role will develop the strategy and manage the day-to-day execution of Once Upon a Farm’s 3P business, which is comprised of FBA and FBM fulfillment models. This role may also support the growth of other e-commerce marketplaces and/or collaborate internally to drive growth across the e-commerce landscape. • In This Role, You Will: • Develop strategy and plan to drive growth on Amazon Core. • Manage the day-to-day Amazon business. • Own assortment plans from ASIN pack recommendations to catalog/ASIN setup, variation strategy, Vine execution, etc. • Optimize portfolio over time and develop trade spend plan and promotional strategy to drive profitable growth. • Help manage the Amazon portion of the E-comm P&L. • Act as point of contact with Amazon for Core business – ensuring proper charges, opening and managing tickets to address issues, etc. • Collaborate with internal resources to develop compelling PDP content, A+ content, and storefront content. • Lead brand store strategy in partnership with other internal stakeholders. • Own ongoing optimization of content to maximize SEO value conversion rates. • Meet with and oversee media agency regarding performance marketing and meeting goals on Amazon Core. • Collaborate with the internal operations team to monitor inventory levels and shipments, customer messages, and performance updates, also providing inputs into demand planning. • Drive inputs into SKU-level sales forecasting. • Monitor competitive activity and 3rd party seller landscape, proactively addressing any suppression issues and/or conflict with maintaining the buy box, including any Brand Registry issues. • Provide weekly, monthly, and quarterly reporting; collaborate with data analysts on issues or opportunities to maximize growth.

🎯 Requirements

• BA/BS in Business Administration, Marketing, Advertising, Finance, or a related field, or equivalent years of experience, required. An MBA is a plus. • Minimum 6 years of professional experience working on an Amazon 3P business and other relevant marketplaces. • Strong understanding of performance marketing/media as well as experience working with key cross-functional stakeholders, including finance and operations. • Practical working knowledge and interest in the operational side of e-commerce. • Ideally, experience with food/CPG business; working on a cold-chain business is a plus. • An omnichannel mindset with the ability to understand the role e-commerce plays within a larger retail business. • Prior experience and understanding of the Whole Foods on Amazon relationship is a plus. • Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms. • Up to 15% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter. • Genuine passion for improving childhood nutrition for a healthier and happier planet. • Desire to contribute to a dynamic high-growth, purpose-driven work environment. • Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment. • Tenacity in representing an e-commerce business within an omnichannel organization. • Previous exposure to cross-functional work between Sustainability and E-commerce preferred. • Must reside in the United States to be considered for this position. • Please note that visa sponsorship is not available for this position.

🏖️ Benefits

• Remote-first work environment. • Annual Bonus. • 401(k) program + 4% company match after three months. • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance. • Monthly Cell and Internet Stipend. • Quarterly Farm-to-Fridge home deliveries and Employee Discounts. • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey. • Unlimited Paid Time Off. • Paid Volunteer Time. • Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections. • Medical Insurance for the employee covered at 100% on select plans, with additional plan options at a reduced cost to the employee. • Vision and Dental Insurance covered at 100% for the employee and dependents. • Life insurance. • Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans. • Employee assistance program (EAP). • All other benefits, leaves, and insurance as required by law, based on your specific residence. • And so much more!