Marketing Research Analyst

October 31

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Description

• Conduct customer, market, and competitive research; analyze data; and present insights cross-functional to inform decision-making • Lead qualitative and quantitative research projects to understand customer preferences, market trends, and the competitive landscape within the SaaS and last-mile delivery sectors. • Collaborate with external research firms on primary and secondary research, including market reports, surveys, focus groups, and other research methodologies. • Continuously monitor competitors and industry trends, providing regular updates on competitive positioning and opportunities. • Interpret complex datasets, identify patterns, and present insights through detailed reports, charts, dashboards, and presentations. • Determine and recommend the appropriate method of research to investigate specific business issues or problems. • Proof and edit documents and reports, including quality control for data and testing of online surveys. • Identify new research opportunities and developing innovative research methodologies to improve the accuracy and reliability of research data. • Track and predict market trends, particularly in last-mile delivery logistics and SaaS solutions, helping to inform future product offerings. • Work cross-functionally with Product, Marketing, and Sales teams to gather research needs and proactively deliver insights that influence decision-making. • Analyze customer behavior to inform marketing and product strategies, ensuring alignment with customer needs and market conditions. • Assist product marketing and pricing managers and other stakeholders by providing insights and data analysis for various projects and initiatives. • Ensure research insights are incorporated into business strategies. • Continually seek to improve processes and find efficiencies.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field. • 2+ years in marketing research, preferably in B2B SaaS or logistics industries. • 2+ years leading cross-functional teams in a fast-paced environment. • Experience in both qualitative and quantitative research methods is required. • Strong attention to detail, critical thinking, and problem-solving abilities, especially in translating data into actionable insights. • Familiarity with competitive intelligence tools, market analysis frameworks, statistical analysis and research methodologies. • Proficiency in data analysis tools, such as PowerBI, and survey platforms, like SurveyMonkey. • Excellent verbal and written communication skills, with the ability to present complex data clearly and concisely to stakeholders with different technical backgrounds. • Ability to manage multiple research projects simultaneously while staying organized and prioritizing workloads to meet competing deadlines. • A team player and true collaborator with exceptional interpersonal skills. • Strong proficiency in Excel, PowerPoint, Word, and Outlook is required. • Experience with Salesforce is a plus.

Benefits

• Competitive base compensation • Health and wellness Insurance with generous company contribution (medical, dental, vision) • Company-paid life insurance, short-term and long-term disability • 4% 401K match with immediate vesting of Company match • Continuing Education Opportunities • Flexible/Open (Uncapped) Paid Time Off (PTO) Policy for Salaried Team Members* • Competitive Paid Time Off (PTO) Policy for Hourly Team Members* • Generous Company-paid Holidays • Relaxed/casual work environment • Standing desks • Recreational and Video games • Large breakroom and lounge • Stocked kitchen and fridges • Cappuccino machine • Onsite restaurant and daily food trucks • Offices conveniently located with quick access to I-4, SR-528, and Florida's Turnpike • Ample free parking