Opencare.com
Opencare. com is a curated online platform that helps users find top-rated dentists in North America. It simplifies the dentist search process by allowing patients to find and book appointments with dental professionals through an intuitive interface. Opencare is dedicated to enhancing the dental care experience, offering resources and support for both patients and dental practices, while ensuring exceptional customer satisfaction.
Health • Wellness • Dentistry
Data Analytics Engineer
April 3
Opencare.com
Opencare. com is a curated online platform that helps users find top-rated dentists in North America. It simplifies the dentist search process by allowing patients to find and book appointments with dental professionals through an intuitive interface. Opencare is dedicated to enhancing the dental care experience, offering resources and support for both patients and dental practices, while ensuring exceptional customer satisfaction.
Health • Wellness • Dentistry
📋 Description
• As our Data Analytics Engineer, you will work closely with our Data and Growth Marketing team to uncover new opportunities to scale patient demand by exploring our complex marketing channel data to help identify new optimizations and experiments to optimize patient acquisition. • You will be unlocking growth opportunities for Opencare by understanding consumer behaviour, and finding patterns in places previously unexplored. • Analyze marketing performance across channels, markets, and audience segments to identify opportunities to optimize spend, scale winning strategies, and cut underperforming efforts. • Build and refine segmentation and attribution models to improve decision-making, pinpoint value drivers, and accelerate growth across new and existing channels. • Break down complex campaign data—spanning marketing channel, geography, and user behavior—to uncover trends, insights, and actionable recommendations. • Map the marketing funnel to understand where value is created, ensuring we double down on high-impact activities and eliminate inefficiencies. • Translate raw marketing data into clear insights that inform rapid experimentation, drive performance improvements, and support strategic decisions. • Support channel expansion by evaluating the effectiveness of new channels and how the impact/interact with existing marketing mix.
🎯 Requirements
• Minimum 5 years of experience in data analysis or related field, preferably within a SaaS environment. • A deep understanding of SQL and dbt in order to effectively build models to understand consumer behaviour (also experience with Snowflake, dbt, Fivetran, Looker) • Experience supporting a marketing, growth, or demand team, with the ability to understand and analyze data from complex marketing campaigns with many variables. • Prior hands on experience in transforming, combining data from user event tracking (snowplow, heap or similar), google ads, facebook ads, email marketing platforms (iterable or similar) would be an asset. • The ability to effectively communicate the business impact of data analysis, and translate insights into actionable recommendations for key stakeholders at all levels (individual contributor to Executive leadership)
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