Bilingual SEM Analyst

2 days ago

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Open English has been a leader in online English language learning in Latin America since 2007$1. .$1

E-Learning • Education • ESL • English Instruction

501 - 1000

Description

• The Search Engine Marketing (SEM) team manages biddable media, including SEM/PPC, display/GDN, YouTube and Discovery ads. • As an SEM Analyst, you will work closely with the SEM Manager and a team of Brand Managers to ensure campaign success. • Responsible for bringing in qualified leads. • Create, analyze and optimize paid search campaigns in Google Ads, Microsoft Ads, 3rd party SEM platforms, YouTube ads and Display ads. • Conduct recurring weekly and monthly optimization tasks. • Deliver analysis and insights that help teams optimize creatives and landing pages.

Requirements

• 2–3 years of hands-on paid search experience for large budget accounts (Google & Bing). • Skilled in Google Analytics. • Understanding of SEO. • Certifications: Google Ads Fundamentals, Search Advanced, and Google Display Certifications. • Up to date with the latest trends and best practices in SEM, Display and Video advertising. • Based in LATAM. • You speak English fluently or mostly fluent. • Proficiency in Excel and Google Sheets (pivot tables and formulas) a plus. • Bachelor’s degree in Marketing preferably – Advertising, social communication, Finance, Data Analytics, Engineering or equivalent experience in online advertising (min. 3 years) accepted.