Manager - Direct Marketing Analytics

August 15

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Oportun

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Oportun is an A.I.-powered digital banking platform that seeks to make financial health effortless for anyone.

Financial Services • Responsible Lending • Pre-Paid Debit Cards • Serving the Underbanked • Data Analytics

1001 - 5000

Description

• As a Manager of Direct Marketing Analytics, you will help grow our business by analyzing performance of campaigns, measuring success, and guiding business decisions. • You will play a key role in developing new strategy, launching test & learn initiatives, and innovating our direct marketing approach. • This highly visible role will help drive spend and optimization of the various campaigns within Oportun’s largest marketing program. • This role partners with the Credit Risk, Data Science, and Product teams to streamline processes, improve segmentation, and drive improved campaign performance. • This is an exciting opportunity in a fast-paced organization where your contributions will have a meaningful impact on increasing access to lending products for consumers with little or no credit history.

Requirements

• Bachelor's degree or higher in a quantitative field preferred • 5+ years of experience in a data or analytically driven role, preferably in Fintech or a consumer-products oriented company • Experience using database languages (any SQL variant) required; Python / SAS experience preferred • Experience in communicating results to both analytically oriented and broader audiences • Proficiency with MS Office products (Excel, Word, Power point etc.) • Experience with data visualization and BI tools (Birst, Tableau, Looker, etc.) • Comfortable in a high-growth, fast-paced, and agile environment • Proactive approach and builder’s mindset toward finding new growth opportunities for the business • Detail oriented with ability to manage multiple tasks • Highly inclined to want to automate everything