SEO Strategist

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Website Design • E-Commerce • SEO • PPC • E-Commerce Web Design

201 - 500

Description

• Plan, develop, and execute advanced integrated, search engine optimization strategies tailored to client needs, ensuring top-tier results that are within the allocated budget and timeframe. • Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email, phone calls, and in-person meetings. • Demonstrate knowledge & understanding of clients’ business priorities and how it translates into integrated strategies to deliver qualified leads and/or sales for your Essentials clients. • Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances. • Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals. • Exemplify strong communication skills, instilling confidence with clients through trust building interactions and via email towards company & team communication goals to strengthen & maintain client relationships. • Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies. • Accountable to outlined client, team, & company targets for your individual performance & portfolio of accounts and will report on these metrics weekly/monthly as it relates to company goals. • Strategically plan and collaborate within your Lead/Integrated Marketing Team and with other Teammates across the organization to manage scopes, workloads, budgets, and client priorities. • Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. • Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights. • Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness. • Other duties, as assigned.

Requirements

• Minimum 1 year of relevant SEO experience • Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey • Experience working and communicating with Clients • Critical thinking, problem-solving, and troubleshooting skills • Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as this is a client-facing role • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done • Exhibit basic understanding of conversion optimization • Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data • Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge and other website analytics and marketing applications • Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx • SEO experience with large, consumer facing national websites with 1,000+ pages • Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions • Consultative, analytical background through agency or freelance contracts

Benefits

• High-character, fun, and cohesive work culture • Competitive base salary • PTO that is genuinely encouraged • Affordable, low-deductible health insurance plans • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • 401k with company match • Remote work flexibility • Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback • Professional/individual development stipend