SEO and Marketing Specialist
June 3
Description
• The role involves optimizing mobile listings on various app stores by conducting keyword research, A/B testing, and analyzing performance metrics to boost visibility and conversion rates. • Develop and execute a holistic marketing strategy aligned with business objectives, identifying target audiences, planning promotional campaigns, and leveraging digital and traditional channels for user acquisition and retention. • Managing paid user acquisition involves setting up and optimizing paid advertising campaigns across platforms like Google Ads and Facebook to drive app downloads and engagement. • Applicants must have experience managing ads and a strong foundation in digital marketing encompassing SEO, content marketing, email marketing, and social media strategy.
Requirements
• Competence in creating documents codifying the approach to marketing apps for optimal outcomes. • Ability to analyze market trends, consumer behavior, and campaign performance metrics, especially in ASO and user acquisition. • Experience in managing marketing projects, setting timelines, and coordinating with teams to ensure alignment with business objectives. • Proficiency in various essential tools like Google Suite, Bitwarden, Loom, and ClickUp.
Benefits
• HMO • Group Life Insurance Benefit • Virtual Credit Card • Paid Leaves • Government Benefits • Other exciting benefits to be discussed
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