CRM Manager

February 15

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Pacifica Continental

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Pacifica Continental is a global recruitment firm specialized in strategic positions such as board members, c-suites, senior and middle management. Our customized solutions and consultative approach ensure the selection of the best talent in the market.Our operations have reached more than 50 countries, including more than 250 cities worldwide. We pride ourselves on working with precision and knowledge in a wide range of industries. Always committed to the continuous acquisition of industry knowledge, we partner with a large number of multinational and local companies. By developing a strong interface between our operations, we offer global solutions with a local focus.We adapt our strategy to meet the needs of each client, driving business growth, supporting them in their internal strengthening and overcoming adversities. Working with the utmost precision and expertise, we offer specialized recruitment services, market mapping, assessment projects and temporary recruitment.

Specialized Recruitment • Market Mapping • Executive Search • Assessment • Recruiting Services

51 - 200 employees

📋 Description

• In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels; • Develop a comprehensive, data-driven CRM strategy for the Chile market, in collaboration with the HQ team; • Ownership of the CRM plan; • Plan and develop local, personalized and targeted campaigns using relevant customer channels; • Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys; • Ensure that the campaign execution and delivery is completed as per plan; • Deploy the bonus budget profitably through robust planning, execution and analysis; • Analyze historical revenue performance and forecast future program performance; • Initiate and manage the development process of creatives; • Lead ongoing segmentation of the customer base in the market; • Identify customer touchpoints and ensure that the right actions and communications are implemented; • Keep abreast of advertising standards and consumer protection laws and standards in Chile; • Follow and report on competitor activity within the Chile market; • Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

🎯 Requirements

• Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company; • Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile; • Well versed in extracting customer insight from data; • Great organization, planning and prioritization skills, with strong attention to details; • Fluency in Spanish and English.