Content Marketing Contractor
November 9
Description
• Support the existing scaling efforts of a robust content marketing program to position PackageX for accelerated growth at a strategic and tactical level. • Support the lifecycle strategy set across each stage of the sales funnel to build authority and drive conversion to support our KPIs for new business and customer upsell. • Ability to write content for ebook, guides, social media, employee social, videos and identify and managing freelance writers to scale execution when needed. • Help the creation of an evergreen podcast or video series to be distributed on all marketing channels. • Help or own social media posting for our key leadership team and employees. • Cultivate and own strong relationships with third-party organizations, acting as a marketing leader to support the development and execution of collaborative marketing efforts and campaigns. • Collaborate with cross-functional subject matter experts to cultivate themes that tie directly to buyer personas and growth goals. • Create snackable, spin-off content from larger marketing pieces to make them accessible to various audiences across different formats and channels. • Oversee copy for executive leadership presentations, events, website and pivotal sales materials as an extension of our brand narrative guidelines. • Enable our sales teams with the positioning and context to use new marketing collateral. • Operate as a thought partner for design and growth marketing to bring content to life in unique and engaging formats while also driving true pipeline impact. • Assist in establishing a brand messaging standard. • Evaluate content performance data and optimize content accordingly. • Collaborate closely with the demand gen team to manage and maintain content for key campaigns and customer marketing nurturing. • Manage our internal content library to enable our sales department to execute against joint OKRs.
Requirements
• Experience: 5-10+ years of product marketing experience, preferably in logistics, supply chain, or eCommerce sectors. • Experience writing for technical audiences and personas at enterprise companies is a big plus! • Experience flexing creative muscle to surface thought leadership narratives and brand messaging from sales org data and cross-functional collaboration • A proven problem solver with an analytical mindset who can be scrappy and test, and learn quickly • Exceptional cross-functional collaboration that is action-oriented and receptive to feedback • Experience writing for technical audiences and personas at enterprise companies is a big plus!
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