Growth Marketing Manager

July 31, 2024

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PackageX

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PackageX is a company focused on revolutionizing logistics through automation and digitization. It offers solutions for automating package and inventory receiving processes in warehouses, stores, and commercial buildings. PackageX's platform utilizes advanced scanning technology and integrates with various systems via APIs, enabling enhanced efficiency, accuracy, and visibility. Their offerings include label scanning and bill of lading APIs to streamline package management and fulfillments, aiming to empower logistics teams across sectors, including warehousing, higher education, and hospitality, with AI-driven workflows and connected data sources. The company's mission is to modernize logistics operations, providing real-time updates and reducing manual effort in package handling processes.

11 - 50 employees

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Own, plan, and optimize all paid advertising channels such as LinkedIn Ads, Google Ads, and Meta (FaceBook) ads. • Own, plan, and scale our existing ABM campaigns in more verticals and industries by creating multitouch, omni-channel campaigns. You’ll own ideation, execution, and reporting. • Develop and execute campaigns that drive brand awareness, generate leads, and accelerate pipeline opportunities. • Identify and run the right campaign mix including robust, always-on campaigns as well as bespoke, targeted campaigns (product launch, event, ABM campaign). • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics. • Collaborate with content marketing to adapt campaign messaging and long-form content (webinars, whitepapers) into bite-size pieces of content for use in marketing campaigns. • Collaborate with product marketing, website developers, and sales operations to ensure website (landing pages, CTAs, forms) and sales processes are optimized to produce desired results. • Own and maintain relationship with third-party agencies to drive results across paid search, social, and review sites. • Set and execute strategy for third party listings and review sites (G2 crowd, Capterra, etc.). • Work with product marketing to design effective programs, in-sync with corporate and product launches and related activities. • Collaborate with go-to-market team (Sales and Customer Success) to create effective ABM, lead nurture campaigns, and BDR messaging guides.

🎯 Requirements

• 3-5 years of experience in a marketing role for a B2B SaaS company. • Proven ability and success creating and executing integrated, multi-channel (digital advertising, lead nurture programs, live events, webinars, and social media) marketing campaigns that directly contribute to pipeline growth. • Strong project management, time management, and organization skills to successfully plan, manage, (re)prioritize, and execute multiple campaigns simultaneously. • Experience leading projects that require cross-functional buy-in and collaboration with various internal (design, content marketing) and external stakeholders (digital marketing agency). • Strong analytical skills and track record of making data-driven decisions to continually optimize performance and determine future investments. • Fluency in Marketing Automation, CRM, and tools such as Notion, 6sense, ZoomInfo, Hubspot and Chilipiper. • Copy writing experience for emails, ads, social, or blogs. • Strong communication & collaboration skills (verbal, written, and presentation). • A test-and-learn mentality and a hunger to leverage the latest technology and methods to drive growth. • Flexible and adaptable to a rapidly changing environment.