Growth Marketing Manager
July 31
Description
• Own, plan, and optimize all paid advertising channels such as LinkedIn Ads, Google Ads, and Meta (FaceBook) ads. • Own, plan, and scale our existing ABM campaigns in more verticals and industries by creating multitouch, omni-channel campaigns. You’ll own ideation, execution, and reporting. • Develop and execute campaigns that drive brand awareness, generate leads, and accelerate pipeline opportunities. • Identify and run the right campaign mix including robust, always-on campaigns as well as bespoke, targeted campaigns (product launch, event, ABM campaign). • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics. • Collaborate with content marketing to adapt campaign messaging and long-form content (webinars, whitepapers) into bite-size pieces of content for use in marketing campaigns. • Collaborate with product marketing, website developers, and sales operations to ensure website (landing pages, CTAs, forms) and sales processes are optimized to produce desired results. • Own and maintain relationship with third-party agencies to drive results across paid search, social, and review sites. • Set and execute strategy for third party listings and review sites (G2 crowd, Capterra, etc.). • Work with product marketing to design effective programs, in-sync with corporate and product launches and related activities. • Collaborate with go-to-market team (Sales and Customer Success) to create effective ABM, lead nurture campaigns, and BDR messaging guides.
Requirements
• 3-5 years of experience in a marketing role for a B2B SaaS company. • Proven ability and success creating and executing integrated, multi-channel (digital advertising, lead nurture programs, live events, webinars, and social media) marketing campaigns that directly contribute to pipeline growth. • Strong project management, time management, and organization skills to successfully plan, manage, (re)prioritize, and execute multiple campaigns simultaneously. • Experience leading projects that require cross-functional buy-in and collaboration with various internal (design, content marketing) and external stakeholders (digital marketing agency). • Strong analytical skills and track record of making data-driven decisions to continually optimize performance and determine future investments. • Fluency in Marketing Automation, CRM, and tools such as Notion, 6sense, ZoomInfo, Hubspot and Chilipiper. • Copy writing experience for emails, ads, social, or blogs. • Strong communication & collaboration skills (verbal, written, and presentation). • A test-and-learn mentality and a hunger to leverage the latest technology and methods to drive growth. • Flexible and adaptable to a rapidly changing environment.
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