Marketing Operations Analyst

March 8

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Packback

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Packback is a pioneer in the field of Instructional AI, offering educational platforms designed to enhance student learning and engagement. Its mission is to empower students to develop strong writing skills, think critically, and find their unique voice through its AI-driven tools. Packback provides solutions like 'Packback Questions', an inquiry-based student discussion platform, and 'Packback Deep Dives', an AI-powered feedback platform for writing assignments. These platforms help educators facilitate meaningful class discussions and streamline the grading process, while promoting student curiosity and confidence in writing. Packback is used by over 600 educational institutions across the United States and Canada, providing secure and accessible technology that adheres to compliance standards including FERPA, GDPR, and more.

51 - 200 employees

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Packback’s mission is to empower every student to be fearlessly curious and find their unique voice. • We have seen the gap between the most and least prepared students grow wider every year. • We’re looking for a Marketing Operations Analyst to optimize marketing strategies through data, insights, and technology. • You will be responsible for managing marketing analytics, improving lead qualification, and driving data-backed decision-making. • Track, measure, and report on key marketing KPIs, including lead generation, conversion rates, and ROI. • Develop attribution models to assess the impact of different marketing channels and provide insights into revenue-driving efforts. • Maintain data hygiene in our CRM (Salesforce) and marketing automation platform (HubSpot) to improve lead quality. • Oversee and enhance integrations across key platforms to improve marketing efficiency. • Support marketing campaigns by providing performance insights and making data-driven recommendations. • Work with Sales Ops, Revenue Operations, and Demand Generation to align marketing efforts with business goals.

🎯 Requirements

• 2+ years of experience in marketing analytics, marketing operations, or a similar role in a SaaS company. • Experience with marketing metrics, attribution models, and data analysis. • Hands-on experience with HubSpot, Salesforce, Outreach.io, and Google Analytics (including Tag Manager). • Ability to manage large datasets, ensure Customer Relationship Management (CRM) hygiene, and improve lead management processes. • Strong problem-solving skills and ability to translate complex data into actionable insights. • Excellent communication skills—able to explain technical insights to non-technical stakeholders. • Experience in A/B testing and campaign performance analysis. • Familiarity with search engine optimization (SEO), SEM tools, and demand generation strategies. • Knowledge of Google Tag Manager and UTM tracking best practices.