Product Marketing Manager
2 days ago
Description
• Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. • The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY. • Lovi is an all-in-one AI cosmetologist that helps people evaluate their skin conditions, select the appropriate skincare program, and follow it for the best results. • We’ve developed the iOS version of our app; here are some key features: • Personalized skin evaluations through a unique 12D skin analysis. • Customized skincare programs based on cosmetic scanner and ingredient analysis, all scientifically backed. • Daily personalized plan with specific actions to support the skincare journey. • Ongoing guidance through the Lovi AI Assistant and a user-friendly tracker for monitoring progress and developing healthy habits. • The primary goals will be to analyze the web-to-web funnel and pinpoint areas that can be improved. This involves concentrating on acquisition, activation, conversion optimization, retention, average bill, LTV, organic growth, and referral growth.
Requirements
• 3+ years experience in growth in B2C subscription apps, with expertise in Marketing-led growth, CRO and paid marketing. • Proven track record of building engaging storytelling onboardings that are tailored to different user segments. • Proven track record of successfully driving growth through market analysis, user researches, CRO, and revenue-centric strategies. • Strong analytical skills and data-driven approach to decision-making. • Ability to execute under deadlines and accountability for ambitious goals. • Growth/marketing experimental mindset with a desire to learn and iterate at a rapid pace. • Highly data-literate approach with a strong revenue growth intuition based on pattern customer behavior and market trends. • Confident and clear communication skills with the ability to create the right narrative for sharing ideas at every level in the organization. • Fluency in English (B2+). • (Bonus) Passion for skincare and interest in AI technology.
Benefits
• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work. • The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects. • An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market. • Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics, from ML to dermatology. • Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan. Join us while we're still small and benefit from our growth!
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