Senior User Acquisition Manager
October 22
Description
• Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. • The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY. • We are seeking an experienced User Acquisition (UA) Manager with a strong background in leveraging Tiktok/Meta Ads advertising platform to drive app growth and user engagement. • The ideal candidate will be a strategic thinker with a passion for health and well-being, and a proven track record of executing successful campaigns that resonate with audiences interested in skin care. • Develop and implement comprehensive UA strategies for Tiktok/Meta Ads to acquire high-quality users for the Lóvi app. • Efficiently managing a budget of $30-$60k daily. • Manage and optimize ad campaigns, including targeting, ad creative, bidding strategies, and budget allocation. • Analyze campaign performance data to identify trends, insights, and opportunities for improvement. • Collaborate with the creative team to develop compelling ad content that aligns with brand messaging and resonates with target audiences. • Work closely with cross-functional teams, including product, analytics, and marketing, to align UA efforts with overall business goals. • Manage relationships with external partners and vendors to maximize campaign effectiveness.
Requirements
• 4+ years proven experience in managing and scaling UA campaigns on Tiktok and Meta Ads, specifically for mobile apps in the health and fitness or related industries. • Experience with budgets starting from 500k monthly • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication and project management skills. • Ability to work independently and in a team environment. • A results-oriented mindset with a focus on achieving ROI and growth targets. • In-depth knowledge of Tiktok Ads Manager advertising. • Launched projects from scratch to $30-60K+ ad spend per day (on Tiktok or Meta). • Experience with A/B testing, audience segmentation, and retargeting strategies. • Proficiency in analytics tools (e.g., Google Analytics, Adjust, Appsflyer, or similar). • Understanding of attribution modeling and mobile measurement partners (MMPs). • Familiarity with creative best practices for social media ads. • English level - B2+.
Benefits
• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work. • The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects. • An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market. • Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics, from ML to dermatology. • Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan. Join us while we're still small and benefit from our growth!
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