Digital Marketing Analyst
August 26
Description
• Are you passionate about unlocking the secrets behind consumer behavior and market trends? • Are you a master of the art of optimization and creating impactful campaigns? • As our next Digital Marketing Analyst, you'll have the exciting responsibility of collecting and analyzing critical data, uncovering growth opportunities, and presenting brilliant ideas to our teams and executives. • You’ll be responsible for tracking, collecting, and analyzing marketing data, assisting with channel testing and optimization, and communicating with stakeholders. • The successful candidate will possess exceptional analytical skills, attention to detail, and the ability to work collaboratively. • Some of your main responsibilities will be: Gather and analyze customer, marketing, and web behavioral data. • Lead testing and optimization across various channels (direct and indirect). • Analyze key metrics to identify opportunities for improving key marketing KPIs. • Develop and present insights and recommendations derived from analyses. • Formulate digital campaign and web measurement strategies. • Craft dashboards, data visualizations, and reports on campaign and website performance. • Monitor and analyze marketing trends. • Communicate and present findings to colleagues and senior managers.
Requirements
• Minimum 3 years’ experience working with behavioral data, or customer analysis. • Utilize analytical tools, preferably Mixpanel, Fullstory, Google Analytics, and Google Tag Manager. • Demonstrate strong analytical and strategic thinking skills. • Execute A/B testing to optimize performance. • Make informed, data-driven decisions. • Foster excellent collaboration among team members. • Deliver strong communication and presentation skills. • Flexible to work with departments in different time-zones. • Fluent in Spanish & English.
Benefits
• 22 days of annual leave • 10 days of public/national holidays • Health insurance options • Access to online learning platforms • On-site English classes in some countries • and more.
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