Parsley Health
Parsley Health is a virtual clinic that focuses on finding long-term health solutions for individuals. Specializing in root-cause medicine, Parsley Health offers personalized treatment plans that include advanced diagnostic testing, medication, nutrition, lifestyle changes, and health coaching. The clinic addresses a variety of health issues, including autoimmune conditions, hormonal imbalances, digestive issues, mental wellbeing, fertility, metabolism, and heart health. Parsley Health provides nationwide telehealth services, with in-person care available in New York and California, and collaborates with employers and health plans to offer cost-effective care solutions.
Supplements • Medical Care • Personalized Health Plans • Health Coaching • In Depth Lab Testing
Part-Time Senior Copywriter
March 19
Parsley Health
Parsley Health is a virtual clinic that focuses on finding long-term health solutions for individuals. Specializing in root-cause medicine, Parsley Health offers personalized treatment plans that include advanced diagnostic testing, medication, nutrition, lifestyle changes, and health coaching. The clinic addresses a variety of health issues, including autoimmune conditions, hormonal imbalances, digestive issues, mental wellbeing, fertility, metabolism, and heart health. Parsley Health provides nationwide telehealth services, with in-person care available in New York and California, and collaborates with employers and health plans to offer cost-effective care solutions.
Supplements • Medical Care • Personalized Health Plans • Health Coaching • In Depth Lab Testing
📋 Description
• Develop a deep understanding of our target audiences and refine our brand voice to engage and convert across every persona. • Craft performance-driven copy for digital marketing channels including email, paid social, landing pages, website, and lifecycle campaigns. • Write with empathy and authority on sensitive health topics, turning complex information into accessible and inspiring copy. • Collaborate closely with the growth, LCM, clinical, and operations teams to align copy with marketing strategy and performance data. • Constantly analyze results and iterate copy based on engagement and conversion performance. • Own copy quality across marketing campaigns, product messaging, paid ads, social media, and select member communications.
🎯 Requirements
• 4+ years of digital copywriting experience with strong direct response and conversion skills—bonus points for health, wellness, or CPG experience. • Strong experience writing across email, paid ads, social, and landing pages with a proven track record of driving action. • Ability to translate scientific or clinical content into clear, engaging consumer language. • A deep understanding of customer psychology, and the ability to write for multiple personas and channels simultaneously. • A “batteries-included” mindset—proactive, resourceful, and energized to make copy better across every asset. • Passion for brand voice, storytelling, and elevating consumer experiences.
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