VP - DTC Marketing

July 9

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Parsley Health

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Supplements • Medical Care • Personalized Health Plans • Health Coaching • In Depth Lab Testing

201 - 500

💰 Series B on 2020-11

Description

• Strategic Leadership: Develop and execute comprehensive DTC marketing strategies to drive customer acquisition, engagement, and retention. • Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search & social, direct mail, etc… to deliver on KPIs. • Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture. • Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns. • Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI. • Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth. • Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications.

Requirements

• Experience: 10+ years of marketing experience, with a significant portion in DTC healthcare. • Channel Mastery: Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, and direct mail. • Leadership: Exceptional leadership, team management, and communication skills. • Growth-Oriented: Strong understanding of growth marketing principles and data analytics. • Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on. • Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Benefits

• Equity Stake • 401(k) + Employer Matching program • Remote-first with the option to work from one of our centers in NYC or LA • Complimentary Parsley Health Complete Care membership • Subsidized Medical, Dental, and Vision insurance plan options • Generous 4+ weeks of paid time off • Annual professional development stipend • Annual wellness stipend