Marketing Specialist
March 14, 2023
Description
• Validating, owning, and implementing the marketing strategy, including managing the marketing budget. • Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies • Creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics • Partnering with email, performance marketing and web team members to design, test and evolve lead nurturing tactics. • Building a content strategy for language applications, including thought leadership whitepapers, brochures, website content, landing page content, blogs, sales presentations, and case studies. • Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets.
Requirements
• Responsible for developing and executing marketing campaigns • Managing and inspiring a team • Analyzing customer insights, consumer trends, market analysis, and marketing best practices • Creating, maintaining, and conducting analytics reporting across multiple platforms • Extracting key insights for future campaign development and go-to-market strategies • Partnering with email, performance marketing and web team members to design, test and evolve lead nurturing tactics • Building a content strategy for language applications, including thought leadership whitepapers, brochures, website content, landing page content, blogs, sales presentations, and case studies • Presenting ideas and final deliverables to internal and external teams • Communicating with senior leaders about marketing programs, strategies, and budgets
Benefits
• Joining a startup company with real influence early on • Being part of a team building cutting edge blockchain applications • Developing and executing marketing campaigns with both day-to-day activities and long-term strategies • Working with a team that requires a general knowledge of blockchain operations • Validating, owning, and implementing the marketing budget and strategies • Analyzing customer insights, consumer trends, and market analysis to build successful strategies • Creating and maintaining analytics reporting for future campaigns • Partnering with other teams to design and evolve lead nurturing tactics • Building a content strategy for language applications • Communicating with senior leaders about marketing programs, strategies, and budgets
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