Inbound Marketing Specialist
6 days ago
Description
•Job Title: Inbound Marketing Specialist •Position Type: Full-Time, Remote •Working Hours: EST Time Zone •About Pavago: Our client is seeking a talented Inbound Marketing Specialist to take full responsibility for their inbound marketing strategies, aimed at building brand identity and enhancing online presence. This role involves creating and disseminating engaging multimedia content to attract and retain a clearly defined audience. •Key Responsibilities: •Inbound Marketing Strategy Development: Design and implement targeted content strategies that align with business goals, focusing on creating blogs, social media content, and lead-generation initiatives to guide prospects through the funnel. •Content and Funnel Strategy Execution: Develop funnel strategies tailored to each stage of the customer journey, ensuring content aligns with specific touchpoints to effectively nurture and convert leads. •High-Quality Content Creation: Write engaging, SEO-optimized content that resonates with target audiences and maintains a consistent brand voice across platforms. This includes performing keyword research to inform content topics, crafting clear and compelling headlines, and structuring content for readability. •Editorial Calendar and Workflow Management: Create and oversee an editorial calendar to ensure timely, strategic publication of content. Coordinate with design, writing, and marketing teams to keep all projects on schedule and aligned with campaign objectives. •Audience Engagement and Data-Driven Optimization: Leverage storytelling techniques to build community engagement and drive social sharing. Regularly analyze web traffic and engagement metrics to assess content performance and refine strategies. •Cross-Functional Collaboration: Partner with product, sales, and marketing teams to ensure cohesive and impactful marketing initiatives, aligning inbound content with overall business objectives. •What Will Your Typical Day Look Like? On a typical day as a Content Marketer, you will start by reviewing content performance metrics from previous campaigns, identifying trends and areas for improvement. You’ll collaborate with the creative team to brainstorm and plan upcoming content, ensuring alignment with marketing strategies. Writing, editing, and optimizing content for various platforms will be a significant part of your day. Additionally, you will engage with the audience on social media, respond to comments, and enhance community interaction. Finally, you'll prepare reports summarizing content performance and present insights to stakeholders.
Requirements
•Experience: Proven experience as a Content Marketer or in a similar role, with a strong portfolio of content. •Technical Skills: Proficiency in content management systems (CMS) like WordPress, and familiarity with SEO tools and analytics platforms. •Writing Skills: Excellent writing and editing skills, with a creative mindset to craft compelling narratives for diverse audiences.
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