LinkedIn Ads Specialist - B2B Marketing

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Pavago

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Pavago is a company specializing in offshore recruitment, offering comprehensive solutions to secure top global talent for operations, sales, marketing, and more at significantly reduced costs. Pavago provides an all-in-one service that includes talent acquisition, hiring, onboarding, payroll management, and compliance assurance. With a focus on sourcing the top 1% of offshore talent, Pavago simplifies the recruitment process through a proven five-step method that ensures cultural and skill fit. Catering to small and medium-sized businesses, Pavago is a partner in operational and administrative functions, allowing businesses to focus on growth while benefiting from dedicated support and ongoing training packages.

2 - 10 employees

🎯 Recruitment

🤝 B2B

👥 HR Tech

📋 Description

• Job Title: LinkedIn Ads Specialist - - B2B Marketing • Position Type: Contract, Full-Time, Remote • Working Hours: US EST • About Pavago: Pavago is seeking an experienced and highly skilled LinkedIn Ads Specialist for our client, specializing in B2B marketing and content marketing. The ideal candidate will have extensive knowledge of LinkedIn Advertising, including LinkedIn Insights Tags, and a strong background in HubSpot, Meta Advertising, Google Advertising, and attribution models. This role requires proficiency in setting up and managing workflows for forms, landing pages, opt-in pages, and utilizing workflow automation to track and optimize conversions. The goal is to provide precise metrics for Customer Acquisition Cost (CAC), Lifetime Value (LTV), and other key performance indicators (KPIs) essential for business growth. • Key Responsibilities: Develop, implement, and manage comprehensive LinkedIn ad campaigns, leveraging LinkedIn Insights Tags to enhance targeting and performance. • Oversee B2B marketing campaigns across multiple platforms, including Meta, Google, and others, ensuring strategic alignment and effectiveness. • Utilize HubSpot for creating and managing workflows, email automation, landing pages, forms, and opt-in pages. Ensure accurate tracking and reporting of marketing activities. • Set up and maintain attribution models to track campaign performance. Analyze data to provide insights into CAC, LTV, cost per lead, MQL, SQL, and closed-won metrics. • Collaborate with the content team to create and repurpose content for ads, ensuring alignment with B2B best practices. • Design and implement automated workflows to streamline marketing processes and enhance lead nurturing and conversion tracking. • Continuously monitor and optimize campaigns to improve ROI and other key metrics. Provide regular reports and insights to stakeholders. • Work closely with sales, marketing, and content teams to align strategies and achieve business objectives. • What Makes You A Perfect Candidate: Ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance. • Familiarity with B2B content creation best practices and the ability to repurpose content into effective ads. • Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams. • Strong project management skills with the ability to handle multiple campaigns and tasks simultaneously. • What does a typical day look like? In this role, each day starts with strategizing and executing LinkedIn ad campaigns, ensuring precision in targeting using LinkedIn Insights Tags. Managing B2B marketing campaigns across various platforms, such as Meta and Google, follows, aligning strategies for maximum effectiveness. Leveraging HubSpot expertise, the day progresses with creating and managing workflows, email automation, and tracking marketing activities meticulously. Analyzing campaign performance through attribution models and providing insightful metrics on CAC, LTV, and other key indicators is integral. Collaboration with the content team to create optimized ad content and streamline marketing processes through automation continues throughout the day. • Interview Process: Engage in a brief conversation to understand your experience and suitability for the role. Delve deeper into your professional background and assess your skills in a 30-minute call. Showcase your creative abilities through practical tasks relevant to the role. Have a comprehensive discussion with our client to ensure mutual alignment. Conduct swift verification of your references and past employment details. • Ready to Apply? If you possess a mastery of digital advertising platforms and a fervor for driving business growth, we welcome you to our team. As a Media Buyer at Pavago, you'll spearhead the development and execution of dynamic LinkedIn ad campaigns, utilizing advanced targeting strategies and insights to optimize performance. Your expertise in campaign management across diverse platforms, coupled with proficiency in attribution modeling and analytics, will be pivotal in driving measurable results and maximizing ROI. Join us in shaping the future of B2B marketing and content marketing, where innovation meets impact.

🎯 Requirements

• Experience: Minimum of 5 years of experience in media buying, with a significant focus on LinkedIn Advertising and B2B marketing. • Platform Proficiency: Extensive experience with LinkedIn Advertising, LinkedIn Insights Tags, HubSpot, Meta Advertising, and Google Advertising. • Technical Skills: Strong understanding of attribution models, analytics, and reporting tools. Proficiency in setting up and managing marketing workflows and automation. • Certification: HubSpot Certification, Google Ads Certification, or any other relevant certifications. • Industry Knowledge: Understanding of industry-specific trends and best practices in B2B marketing.