Content Marketing Strategist (Costa Rica)

August 27

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Paystone

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We make merchant life easier. Payment Processing | Gift Card Programs | Customer Loyalty Programs

51 - 200

💰 Venture Round on 2021-07

Description

• Understanding the buyer journey for our target customers and crafting content that resonates with them at every stage • Tailoring content for an enterprise-level audience, where decision-makers are leadership teams at larger businesses • Creating captivating and engaging written content for a variety of formats, including blog posts, case studies, reports, webinars, videos, and emails • Positioning our company as a thought leader by developing and showcasing expert content that highlights our unique strengths • Collaborating closely with marketing, sales, customer success, and the product team to produce relevant and high-quality content • Staying up-to-date on industry trends, competitor strategies, and customer needs to refine and adapt your content • Leveraging data-driven insights to optimize and enhance existing content • Delivering your work on time and in-sync with the marketing content calendar • Copyediting and polishing content to ensure it meets our high standards • Managing and organizing content within the HubSpot CMS • Working seamlessly with remote team members through Slack, Asana, and G-Suite • Not being over-reliant on generative AI

Requirements

• 2+ years of experience creating impactful content for a B2B SaaS company • Flawless written English with A+ grammar skills • Deep understanding of digital marketing best practices and SEO in today’s evolving landscape • Hands-on experience managing and optimizing content in a CMS like HubSpot • Meticulous attention to detail • A creative mindset for solving problems • A can-do attitude with a thirst for learning • Experience working collaboratively in a fast-paced, team-oriented environment • BONUS: Experience with video content creation

Benefits

• Compensation (fixed and variable) tied to market data (we user Mercer) • We reward for contribution • Everyone gets equity • Flexible Time-off • We’re committed to career development • Work from home