Head of Marketing

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Peak Support

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Customer Management (email • chat • phone) • Outbound Calling • Business Process Outsourcing

1001 - 5000

Description

• Peak Support manages customer service and back-office teams for high-growth companies. • The head of marketing will oversee a team of 5-6 people in the U.S. and overseas, as well as freelancers/marketing consulting firms. • Set the vision, strategy, and budget for the marketing department. • Manage the in-house marketing team, as well as freelancers and vendors. • Build a demand generation capability. This could include content marketing, search optimization, email marketing, paid ads, events, and more. • Provide direction for and manage SEO initiatives and paid advertising campaigns. • Identify and test new marketing opportunities; create milestones so you can evaluate them and pull funding if they are not effective. • Communicate the marketing plan and results to the Marketing team as well as the leadership team. • Work closely with the Sales team to identify targets and create Sales Enablement materials and campaigns including PowerPoint decks, case studies and videos. • Oversee competitor research and analysis. • Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management.

Requirements

• Bachelor's degree preferred; MBA is a plus • Experience leading marketing in a B2B environment; business services experience a plus; BPO experience a plus • Demonstrated experience with data analytics. You need to be able to ask the right questions, dive into data, and use that data to inform strategy • Strategic thinker; ability to adapt in a constantly-changing marketing landscape, as new channels arise and old channels become saturated • Solid writer and editor • Good design sense: ability to provide feedback to graphic designers in order to produce crisp, clean designs on the web, PowerPoint, eBooks, etc. • Attention to detail • High competence in project and stakeholder management • Excellent interpersonal and oral communication skills

Benefits

• Work from Home • Exceptional team and tremendous opportunities for growth