Senior Marketing Manager - Australia & New Zealand

4 days ago

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Pearson VUE

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Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

computer-based testing • electronic testing • psychometric services • test development • test delivery

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

📋 Description

• We’re looking for a dynamic and driven Senior Marketing Manager to accelerate our growth in Australia and New Zealand, markets where Pearson Higher Education already has a strong presence and exciting potential for further expansion. • In this role, you’ll lead the development and execution of B2B and D2C marketing strategies aimed at increasing brand awareness, customer engagement, and driving sales growth. • You will put the customer at the heart of everything we do. • This role is ideal for a motivated marketing professional who thrives on creating impactful campaigns from the ground up. • You’ll oversee multi-channel campaigns, managing both internal teams and external agencies to deliver outstanding results. • By optimizing regional marketing budgets, measuring campaign performance, and making data-driven decisions, you’ll continuously enhance impact and ROI. • You’ll also play a key role in transforming our eCommerce efforts, particularly focusing on optimizing our online presence in the region. • As the main regional marketing contact, you’ll collaborate closely with cross-functional teams to align marketing strategies with business objectives. • Staying ahead of market trends and competitor insights will give you an edge in adapting strategies to achieve long-term success. • You will have the opportunity to grow and lead the marketing team, cultivating a collaborative culture that champions innovative marketing tactics. • This is an exciting opportunity to make a significant impact on the growth of Pearson in Australia and New Zealand and to showcase your strategic and creative marketing expertise.

🎯 Requirements

• Proven experience in B2B and D2C marketing, with a history of leading successful multi-channel campaigns that drive growth and brand awareness. • Strong in both marketing strategy and execution, with a digital-first mindset and expertise in omnichannel integration. • Deep understanding of media strategies and managing marketing spend across performance-driven channels. • Excellent relationship-building skills across internal teams, stakeholders, and external agencies. • Strong analytical skills to interpret data and generate actionable insights. • Excellent verbal and written communication and presentation skills. • Creative and persuasive copywriting skills that enhance marketing campaigns. • Enthusiastic, passionate, and innovative with a flair for thinking outside the box. • Ability to thrive in fast-paced environments, managing multiple priorities and leading a growing team. • A commitment to continuous learning and adapting to the latest marketing trends.