Digital PR and Affiliate Specialist

March 16

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PetLab Co.

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PetLab Co. is a company founded by pet owners, dedicated to creating high-quality pet supplements and products. Since its launch in 2018, it has grown a global community of over 300,000 loyal customers. PetLab offers a range of products including probiotics, joint support supplements, dental formulas, and allergy relief products for pets. Their products are made in the USA with globally sourced ingredients, and they focus on vet-reviewed and clinically studied formulas. PetLab Co. offers free shipping on subscription orders and is NASC certified, ensuring safety and quality for pet health products.

51 - 200 employees

Founded 2018

🛍️ eCommerce

🧘 Wellness

📋 Description

• Build and execute a scalable outreach strategy targeting online publishers, bloggers, and media outlets in the US. • Secure brand & product reviews, editorial coverage, and inclusion in high-ranking listicles that drive organic visibility for PetLab Co. • Maintain and grow relationships with key publishers, bloggers, other brands, and relevant influencers. • Identify and prioritize target keywords and search queries to inform outreach targets and content angles. • Coordinate with internal teams to ensure partners have all the assets they need. • Negotiate coverage through free samples, affiliate commissions, and/or paid content placements when appropriate. • Use tools such as AWIN to manage and grow affiliate relationships with publishers and bloggers. • Track, analyze, and report on coverage secured, traffic driven, and commercial performance of placements. • Keep a close pulse on competitor coverage and identify gaps and opportunities for PetLab Co.

🎯 Requirements

• 3+ years experience in Digital PR, Affiliate Marketing, and / or SEO-focused outreach, ideally within DTC Ecommerce, Consumer Goods, or Pet Care. • Strong understanding of the US online publisher landscape — including product review sites, pet blogs, affiliate publishers, and lifestyle media. • Proven success securing product reviews, listicle placements, and editorial coverage via outreach. • Experience running affiliate programs (AWIN, Amazon, Chewy) and working with publishers on commission-based deals. • Data-driven mindset — able to prioritize outreach based on potential search traffic impact and commercial value. • Knowledge of SEO to understand how to research and outreach based on target keywords, and how to organise content production with 3rd party websites that will rank well organically • Excellent relationship builder — able to pitch and negotiate effectively while building long-term partnerships. • Self-starter with strong organizational skills to manage high volumes of outreach efficiently. • A proactive, self-starting approach with the ability to manage multiple projects simultaneously. • Commercially savvy — able to balance organic outreach with paid opportunities to maximize ROI. • Passionate about pets and pet health — genuine enthusiasm for our brand and products!

🏖️ Benefits

• Private Health Care through Vitality • Generous Annual Leave - 28 days + public and bank holidays • Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office! • Help@Hand – Employee Assistance Programme • Nursery Salary Sacrifice Scheme • Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%! • Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important! • Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year. • Generous Learning and development budget – We always want you to keep learning. • Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office. • Working Environment – dogs are welcome! • Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary. • Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps. • Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance. • Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity. • Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.