Performance Marketing Director

January 3

Apply Now

Receive Emails with Similar Jobs

PetLab Co.

WebsiteLinkedInAll Job Openings

PetLab Co. is a company founded by pet owners, dedicated to creating high-quality pet supplements and products. Since its launch in 2018, it has grown a global community of over 300,000 loyal customers. PetLab offers a range of products including probiotics, joint support supplements, dental formulas, and allergy relief products for pets. Their products are made in the USA with globally sourced ingredients, and they focus on vet-reviewed and clinically studied formulas. PetLab Co. offers free shipping on subscription orders and is NASC certified, ensuring safety and quality for pet health products.

51 - 200 employees

Founded 2018

🛍️ eCommerce

🧘 Wellness

📋 Description

• Performance Marketing Director – Canada • Location: Hybrid or Remote in UK • PetLab Co. is the world leader in the DTC pet supplement market, with 40%+ USA market share, 9-figure revenue, and rapid, profitable growth with ambitious plans for global expansion. • Seeking a highly skilled hands-on Performance Marketing Director to lead the charge in the Canadian market, leveraging deep experience in paid social, paid search, and other acquisition channels to achieve aggressive revenue and customer acquisition targets. • Role for someone who thrives on end-to-end ownership, obsessed with driving results, and combines analytical rigor with creative strategy. • Manage campaigns from A to Z – from planning and execution to optimization and profitability – supported by a talented team. • Ideal Candidate: seasoned marketer who thrives on data, creativity, and ownership. • Experience managing significant ad budgets and understanding media buying with creative and conversion optimization. • Experience spans direct response marketing, paid social and search strategies, creative ideation, and P&L management. • Leverage analytics to optimize campaigns and scale winning strategies while collaborating across teams for seamless execution.

🎯 Requirements

• 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads. • Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization. • Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data. • Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision. • High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly. • P&L Management: Experience balancing revenue growth with profitability targets. • Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results.

🏖️ Benefits

• Private Health Care through Vitality • Generous Annual Leave - 28 days + public and bank holidays • Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office! • Help@Hand – Employee Assistance Programme • Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%! • Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important! • Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year. • Generous Learning and development budget – We always want you to keep learning. • Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office. • Working Environment – dogs are welcome! • Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary. • Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps. • Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance. • Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity. • Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental. • Petlab Co is an equal opportunity employer that is committed to diversity and