Social Media Content Strategist

November 4

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PetLab Co.

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Description

•PetLab Co. is the fastest-growing DTC pet supplement brand in the US and a global leader in creating innovative, high-quality social media content. •We are seeking a highly creative and performance-driven Organic Content Strategist. •The ideal candidate will have a proven track record of driving tangible business results. •You will elevate our efforts by ideating and testing innovative new content strategies. •You should have a strong understanding of how to use social media trends to create brand-specific strategies that work. •Expectations are set high for anybody who joins the team, with refreshing autonomy. •You’ll be held accountable for social media marketing KPIs that may evolve as your role refines. •You'll spend significant time in content ideation and execution aligned with current social trends.

Requirements

•3-5 Years in Organic Social Media Strategy – Proven experience in developing and executing successful organic social media campaigns, ideally within a direct-to-consumer (DTC) environment. •Highly Creative with Data-Driven Approach – A strong ability to generate innovative content ideas while also being comfortable analyzing performance data (including leveraging Analytics tools). •Proficiency in Social Media Platforms – In-depth knowledge of major social media platforms (Instagram, YouTube, TikTok, etc.), including their algorithms, features, social media management tools and best practices for organic growth •Trend Awareness & Adaptability – A keen eye for emerging trends in social media and the ability to pivot strategies quickly. You should demonstrate a track record of successfully integrating trends into content strategies that drive engagement. •Collaborative Team Player – Proven ability to work effectively across teams, collaborating with video editors, copywriters, paid media and other stakeholders •Strong Project Management Skills – Exceptional organizational skills with a knack for managing multiple projects simultaneously and creating structured workflows and processes. •Excellent Communication Skills – Strong verbal and written communication skills, enabling you to articulate strategies, concepts, and action plans effectively. •Proven Track Record of Success – Demonstrable results from previous roles that showcase your ability to grow organic views, engagement, and community-building efforts. •Adaptability to Fast-Paced Environments – Energized by the dynamics of a high-growth entrepreneurial setting where conditions can change rapidly. •Passion for Pets & Pet Care (Preferred) – A genuine passion for pet health and wellness is a plus, as it will enhance your ability to connect with the brand's audience and create relatable content that resonates with pet owners.

Benefits

•Private Health Care through Vitality •Generous Annual Leave - 28 days + public and bank holidays •Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office! •Help@Hand – Employee Assistance Programme •Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%! •Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important! •Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year. •Generous Learning and development budget – We always want you to keep learning. •Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office. •Working Environment – dogs are welcome! •Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary. •Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps. •Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance. •Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity. •Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.