Mobile Growth Manager - Performance Marketing (m/f/d)

June 27

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Phiture

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Growth Consultancy & Agency: App Store Optimization, Performance Marketing, CRM, Monetization & Engagement, Data & AI

mobile growth • app store optimization • aso • mobile marketing automation • retention

51 - 200

Description

• Get ready to be a pivotal player in our marketing team, where you'll take charge of diverse user acquisition channels, including Google, Apple Search Ads, and Meta • Your role goes beyond the ordinary – working on various client projects, your mission is to maximize ROAS and LTV while efficiently managing paid budgets • Work closely with our App Store Optimization (ASO) experts to drive installs and optimize lifecycle marketing for sustainable growth • Join us on a journey where you'll contribute to shaping Phiture’s clients' success by unleashing your creativity and analytical skills • Support multiple clients, understanding and addressing their growth opportunities and challenges • Execute tests, meticulously analyze data, and identify trends to achieve maximum ROI in performance marketing campaigns • Track, report, and deeply analyze campaigns, understanding the core problems/drivers of change • Manage campaign expenses effectively, staying on budget and reconciling discrepancies • Collaborate closely with our design, data, and engineering teams • Research the relationship between paid and organic placements, exploring the cannibalization of organic traffic by paid placements • Analyze competitors, expand and optimize performance, and contribute to Phiture's knowledge base with relevant content and data-driven articles • Represent Phiture at mobile growth conferences, conducting workshops/talks, and attracting potential clients

Requirements

• Proven experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Google Search, and Meta advertising) • Familiarity with both app and web marketing, preferably in an agency environment • Deep understanding of the mobile tracking and measurement ecosystem, including MMPs, SkAd network, events' setup, SDK, and pixel tracking • Up-to-date knowledge of current trends, best marketing practices, and experience with creative assets • Ability to collect, visualize, and analyze detailed information for effective decision-making • Familiarity with campaign management tools (Kenshoo, SearchAds.com), automation of campaign optimization, and A/B and multivariate experiments • Experience with reporting tools (e.g., Google Data Studio, Tableau) • Outstanding written and verbal English communication skills (additional languages are a plus)

Benefits

• Unlimited remote work within your home country (applies to the EMEA region) and up to 90 days of international remote work every year • The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success • Virtual shares providing a unique opportunity to participate in our success and contribute to our long-term growth • Full and free mental health support from licensed therapists through our partnership with Oliva • Regular team events and a yearly, all-expenses-paid company offsite • A yearly €1,000 budget for your personal development • 10 learning hours a month to focus on your personal and professional growth during working hours • Flexible working hours so you can find the working patterns that best suit you • Up to 30 days of paid vacation every year — plus more for special occasions • An individual career roadmap and personal development plan to support a progressive learning curve • A flexible working space at our spacious, pet-friendly headquarters in one of Berlin’s lively districts • Onboarding package full of branded Phiture gear and a company MacBook • Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams • A monthly remote work cash allowance to help you spruce up your home office space — plus your own monitor and desk chair • Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses