Marketing Operations Manager

February 4

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Pindrop

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Pindrop is a leader in voice authentication and fraud detection, offering innovative solutions to enhance the security of voice communications. The company uses advanced technologies such as liveness detection, behavioral analysis, and voice biometrics to combat threats like deepfakes and spoofing in various sectors including banking, finance, insurance, and retail. Pindrop integrates with platforms like Five9 to provide multifactor authentication, ensuring both the protection of sensitive information and a seamless user experience. With a focus on securing call centers and smart devices, Pindrop helps businesses prevent fraud and improve customer interactions by leveraging cutting-edge audio, voice, and AI technologies. Their solutions are trusted by some of the largest financial institutions and insurance companies around the world.

anti-fraud • phone fraud • fraud • authentication • call center authentication

201 - 500 employees

Founded 2011

🔒 Cybersecurity

📡 Telecommunications

💸 Finance

📋 Description

• Own and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM. • Manage and troubleshoot integrations across the tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet. • Ensure data integrity, accuracy, and security across platforms. • Administer user permissions and ensure compliance with data privacy regulations. • Design and maintain lead scoring, routing, and nurturing workflows to optimize the handoff to Sales. • Ensure MQL tracking accuracy and data hygiene within Salesforce. • Manage attribution models to track and optimize marketing performance and campaign ROI. • Build, automate, and maintain marketing performance dashboards in Salesforce, Google Analytics, and other reporting tools. • Provide actionable insights into lead conversion, campaign effectiveness, and pipeline impact. • Continuously analyze and refine marketing KPIs to improve forecasting and performance measurement. • Support campaign execution by ensuring proper setup of automation workflows, nurture tracks, and landing pages. • Manage campaign data accuracy, including UTM tracking, conversion reporting, and attribution tagging. • Implement A/B testing frameworks to optimize engagement and conversion rates. • Partner with Sales, Customer Success, and Revenue Operations to ensure smooth lead flow, reporting accuracy, and process alignment. • Train and support internal teams on marketing tools, best practices, and analytics. • Continuously improve and automate workflows to increase efficiency and scalability.

🎯 Requirements

• 3+ years in Marketing Operations (preferably in B2B SaaS, cybersecurity, or related industries). • Hands-on experience with Salesforce, Pardot (or similar marketing automation tools), and marketing analytics. • Strong knowledge of lead management, attribution modeling, and data governance best practices. • Proficiency in Google Analytics, Salesforce reporting, Smartsheet, and campaign tracking tools. • Strong analytical mindset with a passion for turning data into insights. • Ability to work independently, solve problems proactively, and manage multiple priorities in a fast-paced environment.

🏖️ Benefits

• Competitive compensation, including equity for all employees • Unlimited Paid Time Off (PTO) • 4 company-wide rest days in 2025 where the entire company rests and recharges! • Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan! • Best-in-class Health Savings Account (HSA) employer contribution • Affordable vision and dental plans for you and your family • Employer-provided life and disability coverage with additional supplemental options • Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents • One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family! • Identity protection through Norton LifeLock • Recurring monthly Phone and Internet allowance • One Time home office allowance • Remote first environment – meaning you have flexibility in your day! • Company holidays • Annual professional development and learning benefit • Pick your own Apple MacBook Pro • Retirement plan with competitive 401(k) match • Wellness Program including Employee Assistance Program, 24/7 Telemedicine