Product Marketing Lead - Growth

August 29

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The team behind TiDB, 𝘵𝘩𝘦 database that drives your digital transformation with a single source of truth at scale.

Open Source • Distributed database • SQL database • Key-Value store • HTAP

501 - 1000

💰 Series B on 2021-11

Description

• Develop and implement PLG strategies to accelerate user signups, adoption and retention of TiDB Serverless and TiDB Cloud, focusing on self-serve and scalable growth mechanisms. • Drive initiatives to increase website traffic, optimize user journeys, and improve conversion rates through targeted content, SEO, and performance marketing efforts. • Create and oversee the production of high-impact content such as blog posts, product tutorials, and technical guides that drive organic traffic and educate potential users on the value of TiDB’s offerings. • Design, execute, and optimize growth marketing campaigns using data-driven insights to maximize reach, engagement, and conversion across multiple channels, including web, email, and social media. • Develop and implement onboarding and lifecycle marketing programs that nurture users through their journey, ensuring a seamless and value-driven experience. • Collaborate with product, marketing, and analytics teams to align marketing efforts with product development and growth objectives, ensuring a cohesive and impactful go-to-market strategy.

Requirements

• Bachelor’s Degree in Marketing, Computer Science, Business, or a related field AND 5+ years of experience in product marketing, growth marketing, or a similar role. • OR Master’s Degree in Marketing, Computer Science, Business, or a related field AND 3+ years of experience in product marketing, growth marketing, or a similar role. • OR equivalent experience.