Marketing Manager - Remote

August 4, 2023

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Personalized Videos • Multimedia Personalization • Marketing Automation • Customer Journey • Marketing Personalization

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Description

• Lead generation: define personas and create nurturing inbound and outbound campaigns based on needs assessment, verticals and territories using marketing automation systems. • Email campaign: develop prospect and customer segmentation, conduct analysis and create targeted and differentiated value propositions for an array of personas. • Content creation: create original and a variety of content in different mediums: Website copy, emails, landing pages, collateral; optimize Web content with SEO best practices. • Sales support: streamline the marketing to sales lead qualification process and provide sales tools, e.g., corporate and product PowerPoint presentations, to expedite the sales cycle; must have participated in some sales methodology and training, such as solution selling, and familiar with pipeline stages. • Website: have design and navigation experience as well as content strategy experience for nurturing specific personas. • Marketing strategy: conduct competitor SWOT analysis and identify market trends. • Graphic design: create concepts for visuals for both internal and external campaigns and collaborate with graphic designers to execute them. • Reporting: create monthly reporting of all Marketing deliverables, status of projects, identify obstacles, provide solutions to overcome those obstacles. • Events: assist with major conferences, including booth design, invitation management, logistics, multimedia requirements and conference participation for analysts. • Internal communications: participate in internal sales and research analyst calls. • Social media: develop awareness and thought-leadership campaigns. • Create a marketing team

Requirements

• At least 3 years experience in marketing (SaaS, a plus) • Being customer-centric • Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, etc. • In-depth knowledge of big data analysis • Regularly produce and present reports • Excellent organizational and time management skills • Good communication and interpersonal skills • Excellent presentation skills • MA in Marketing, Management or similar relevant field • Addition marketing certifications are a plus • This is a remote position

Benefits

• 100% remote full-time position • Opportunity to work with a global team • Remote work flexibility • Exciting career move