Head of Growth
September 12
Description
• Develop and execute a holistic growth strategy to scale customer acquisition across multiple channels (paid & organic). • Own the demand generation strategy and execution, focusing on improving qualified leads, increasing conversion rates, and growing the pipeline. • Analyze customer journeys and develop solutions to enhance conversion at every stage of the funnel. • Drive continuous optimization of inbound and outbound efforts through A/B testing, multi channel attribution models, and audience segmentation. • Architect and refine attribution frameworks to measure the impact of campaigns and accurately track ROI across paid and organic channels. • Collaborate with product, engineering, and sales teams to align growth strategies with Plivo’s long-term business goals. • Work closely with the executive leadership to own growth objectives, KPIs, and forecasting. • Lead the digital growth team in building and executing performance campaigns across search, social, display, and email to acquire high-quality leads and optimize customer acquisition cost (CAC). • Manage SEO, SEM, and content strategies to drive traffic, improve rankings to increase qualified leads. • Lead and mentor a high-performing growth team, ensuring alignment with Plivo’s strategic objectives and fostering a culture of continuous improvement. • Provide actionable insights to internal stakeholders and develop strategic recommendations for ongoing growth initiatives. • Hire, manage, and retain top talent, ensuring the growth team’s structure supports Plivo’s scaling ambitions.
Requirements
• Proven experience (7+ years) leading growth, demand generation, or performance marketing functions in B2B SaaS companies, preferably in API-based businesses or developer-centric platforms. • Strong expertise in data-driven decision-making, funnel optimization, and performance marketing. • Demonstrated success in scaling businesses, leading customer acquisition initiatives, and optimizing acquisition costs across multiple channels. • Deep understanding of marketing automation, CRM tools (e.g., HubSpot, Salesforce), and analytics platforms (e.g., Google Analytics, Quicksight). • Ability to balance high-level strategic thinking with hands-on execution, driving both long-term growth and quick wins. • Proven track record of leading cross-functional teams and influencing product, sales, and marketing stakeholders.
Benefits
• Excellent healthcare coverage
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