Product Marketing Manager

August 30

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Plivo

WebsiteLinkedInAll Job Openings

Simplifying business communications

Web 2.0 • Telephony 2.0 • Cloud Telephony • VoIP • SIP

201 - 500

Description

• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and updates, ensuring alignment with business goals and market needs. • Market Research: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation. • Messaging and Positioning: Craft clear and compelling messaging and positioning for our products that resonates with target audiences and differentiates us from competitors. • Content Creation: Create engaging content, including product briefs, case studies, whitepapers, presentations, and blog posts, to support sales and marketing efforts. • Sales Enablement: Equip the sales team with the necessary tools, resources, and training to effectively sell our products and address customer needs. • Customer Insights: Gather and analyze customer feedback and insights to inform product development and marketing strategies.

Requirements

• Experience: 5+ years of working experience with 3+ years in product marketing • Skills: Strong understanding of product marketing principles, including market research, competitive analysis, and go-to-market strategy. Proficiency in testing APIs for basic implementation use-cases • Communication: Excellent written and verbal communication skills with the ability to create clear, persuasive messaging. • Analytical: Strong analytical skills with experience in using data to drive decisions and measure campaign effectiveness. • Collaboration: Proven ability to work cross-functionally with product management, sales, and other teams to achieve business objectives. • Creativity: Innovative thinker with a passion for creating compelling messaging and positioning that captures audience attention.