Performance Marketing Specialist
September 11
Description
• Manage day-to-day campaign management across paid social, paid search, and programmatic • Ensure campaigns are pacing in line with our budgets while making necessary optimizations in line with our performance KPIs • Become an expert on the nuances of the healthcare market so you can effectively drive growth through paid channels • Work with internal and external partners to develop the right creative, copy, and audience segmentation to effectively target patients and providers • Measure and report on the effectiveness of campaigns, programs and channels and develop insights and recommendations • Conduct ongoing testing and experimentation
Requirements
• A strong understanding of DTC marketing • A successful track record of driving demand through a variety of paid channels • Deep experience with Paid Search, Paid Social, and Programmatic advertising • Experience working with creative teams/agencies • A growth mindset and a comfort level operating in fast-moving, high growth environments • The ability to interpret data and results, and turn them into actionable insights that drive decision-making • At the same time you understand that performance marketing is part art, part science. You are comfortable with making decisions in situations where data is limited • Experience working effectively with cross-functional teams, in particular Brand, Comms, and Product Marketing • 2+ years of experience in a similar role
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