Digital Marketing Strategist

June 3

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000

Description

• As a Digital Marketing Strategist, you are responsible for owning the execution, performance, and growth of Paid Media advertising campaigns within your book of business. You are oriented towards your clients’ business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Requirements

• 2-3 years of digital marketing experience. 1-2 years in agency setting • Minimum 2 years of hands-on experience with Search Engine Marketing • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Proficiency in Google/Microsoft Office Suite(s) & Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel • Strong written and verbal communication skills. • Strong organizational and project management skills. • Self-motivated individual with a strong desire to succeed. • Excellent interpersonal skills. • Strong work ethic and ability to learn quickly and independently Interested in a long-lasting relationship with a growing company

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service