Performance Social Strategist

June 3

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Power Digital Marketing

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We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000

Description

• As the Social Strategist, you are responsible for crafting and executing comprehensive social media strategies for clients across diverse industries. • Develop unique brand voices, manage influencer relationships, and oversee A-Z content creation and execution. • Navigate a fast-paced workload, actively participate in team collaboration, and remain at the forefront of industry trends. • Drive innovative and impactful social media campaigns for clients. • Utilize storytelling techniques to deliver insightful reports to clients, showcasing campaign performance metrics and utilizing testing roadmaps to iterate and improve strategies. • Collaborate closely with internal teams such as creative, account management, and sales to ensure alignment on client objectives and to leverage resources effectively in campaign execution.

Requirements

• 2+ years of experience in social media (agency experience preferred) • Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies. • Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility. • Strong Analytical Skills: Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals. • Commerce Management Experience: Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions. • Performance Influencer Management: Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI. • Proficiency in Ads Manager Platforms: Comfort and familiarity with navigating and utilizing Ads Manager platforms across Meta (Facebook and Instagram) and TikTok, including but not limited to campaign setup, targeting options, budget optimization, and performance tracking. • Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results.

Benefits

• 15 days paid time off • Health insurance coverage • 401(k) retirement plan with employer match • Professional development opportunities