Sr. Marketing Analyst

July 4

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Power Digital Marketing

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We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000

Description

• As a Sr. Marketing Analyst you will responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients • Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan • Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc • Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

Requirements

• 5+ years of cross-channel marketing program management experience • Understanding of marketing funnels and flywheels • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) • Competence in Google Ads, Facebook, and/or similar self-serve platforms • Familiarity with the larger marketing and media buying landscape • Familiarity with earned media channels • Familiarity with audience insight tools such as Global Web Index • Familiarity with Asana and Slack

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service