Marketing Campaigns Manager

18 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $68k - $133k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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PowerSchool

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PowerSchool is a leading provider of cloud-based K-12 education software, offering a comprehensive range of solutions to support educators, administrators, and families in enhancing student learning. Their products include tools for student information management, personalized learning, analytics, talent recruitment, and resource planning, all aimed at fostering student success and effective school operations. Through innovative technology and a commitment to meeting the diverse needs of educational institutions, PowerSchool empowers effective communication and collaboration within the educational ecosystem.

Student Information System • Student Online Registration & Enrollment • Assessment • Analytics • Special Education

1001 - 5000 employees

📚 Education

🤖 Artificial Intelligence

📋 Description

• As Marketing Campaigns Manager, you will be responsible for devising and running marketing campaigns that generate pipeline & bookings aligned with organizational goals. • Oversee the implementation, tracking, and measurement of marketing campaigns across all channels to achieve Marketing pipeline goals. • Develop Account Based Marketing (ABM) plans that include tailored messaging and content strategies for specific accounts. • Leverage marketing analytics and intelligence tools to track and analyze campaign engagement and ROI. • Continuously optimizing campaign strategies based on data insights to ensure relevance and effectiveness. • Partner with Product Marketing and Sales to create compelling campaigns that solidifies PowerSchool’s leadership position and differentiates us in the marketplace. • Lead the Demand Gen team to set campaign strategy through analysis of market data, product seasonality, and product launches. • Forecast and present to senior management campaign performance and ROI.

🎯 Requirements

• 5-7 years of relevant marketing experience, preferably Demand Gen • Experience working directly with B2B SaaS or education industry • Experience building and developing campaigns in a complex product environment • Previous experience building and executing ABM campaigns: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing • Salesforce CRM and Marketo experience strongly preferred • Excellent communication, project management, and numerical skills

🏖️ Benefits

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D) • Flexible Spending Accounts and Health Savings Accounts • Short-Term Disability and Long-Term Disability • Comprehensive 401(k) plan • Generous Parental Leave • Unrestricted paid time off (known as Discretionary Time Off - DTO) • Wellness Program, including ClassPass & Employee Assistance Program • Tuition Reimbursement • Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage