Email Marketing Analyst

March 8

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $50k - $60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

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Power TakeOff

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Power TakeOff is a utility implementation contractor that specializes in energy efficiency solutions for small and medium businesses (SMBs). It leverages Advanced Metering Infrastructure (AMI) investments to deliver custom, data-driven energy efficiency programs such as the Virtual Commissioning (VCx) energy efficiency program. By using software like the Utility Intelligence Platform, Power TakeOff enables utilities to engage customers with personalized insights and operational measures that result in significant energy savings. Their innovative approach capitalizes on remote analytics and virtual engagement to improve customer engagement and drive effective energy reductions across the U. S.

Utility Energy Efficiency • M&V 2.0 • NMEC • SMB Energy Efficiency • Real-Time Energy Management

51 - 200 employees

Founded 2007

⚡ Energy

🤝 B2B

💰 $65k Seed Round on 2014-10

📋 Description

• We are looking to fill the position of an Email Marketing Analyst to help develop/improve our email outreach by creating and managing email campaigns to meet or exceed the company's performance metrics and energy savings goals. • An ideal candidate will show initiative, have an analytical approach to problem-solving, and constantly seek campaign improvement opportunities. • This position also entails writing reports that provide meaningful insights gained by analyzing critical campaign-related data. • The successful candidate must be proficient with automated personalized email campaigns and have an in-depth knowledge of best email marketing practices, audience segmentation, and A/B testing. • Understanding the scope and constraints of email campaigns and creating detailed execution plans. • Administering an email marketing platform (e.g. MailChimp/HubSpot/Zapier etc.). • Executing fully automated (trigger) and semi-automated (drip) email campaigns using an email marketing platform. • Ensuring compliance with the regulations for email campaigns in the US and Canada. • Analyzing and reporting relevant metrics and campaign results to the management to identify improvement opportunities.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred). • 2-5 years in email marketing or a similar digital marketing role. • Relevant certifications (e.g., HubSpot, Mailchimp etc.) • Attention to Detail: Precision in content, design, and execution. • Adaptability: Willingness to learn and stay updated with industry trends. • Integrity: Absolute integrity to work within the protocols of the company, especially those related to handling personal information and data security. • Nice to have: Demand Side Management and/or energy industry experience and knowledge of ‘program design’ in the context of the DSM industry. • Email marketing experience in B-to-B and small business segments.

🏖️ Benefits

• Medical Insurance, including vision and dental • Healthcare contributions • Retirement plans with company matching • Student Loan Incentive Repayment Program (eligible 12 months after employment) • 15 paid vacation days, increasing to 20 after the first year • 7 flexible well-being days • At least 9 paid holidays • All company winter break between Dec. 25th and Jan. 1st • Summer "Friyays", from June through August we get each 2nd and 4th Friday off!