Brand Strategist - Pharma

March 28

Apply Now

Receive Emails with Similar Jobs

PRECISIONvalue

WebsiteLinkedInAll Job Openings

PRECISIONvalue is a company that specializes in accelerating clinical research and development through the integration of trials, labs, and data science. They focus on demonstrating the value of life-science innovations by assessing clinical, economic, and humanistic evidence and communicating this to maximize the commercial success of medical treatments. Their expertise lies in market access marketing, providing insights from an experienced team of former payer decision makers to support clients across various market channels including health plans, PBMs, employers, and specialty pharmacies. PRECISIONvalue offers full-service agency support for product launches and commercial success strategies in the life sciences sector.

501 - 1000 employees

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Help the team develop fundamental knowledge of brandscape (Customer, Competitor, Self) and market landscape dynamics on assigned brands • Collaborate with lead strategist and/or account team on audits for in-line clients and as part of pitches • Tackle ad hoc research assignments • Listen to company investor/earnings calls and summarize key updates • Assess/review client data and industry databases to identify therapeutic area market dynamics • Audit industry publications and websites to identify innovative and novel communications and trends in the space • Create and manage brand Miro boards • Create and present summaries internally • Regularly review industry databases and publications in support of all brand teams to identify actionable news, events and opportunities • Lead efforts to keep internal teams apprised of market activities and share relevant insights with clients as appropriate • Conduct social listening audits • Help develop recommendations for strategic research projects, including objectives, methods, and timing • Coordinate and manage market research vendors and recruiting on assigned clients and pitches • Manage transcripts and create quote libraries for research readouts • Create and present summaries internally • Craft screeners and discussion guides • Conduct interviews and smart community research • Write and share interview summaries • Develop personas • Help create content and slides for workshops • Coordinate presentation development and editing • Participate in strat map sessions • Help create content and slides for workshops • Collaborate with account on project brief development with an eye on objectives, target insight and content – and ensure project briefs are aligned with overarching strategy • Provide analysis of research and help craft recommendations for client strategy based on market landscape • Contribute content and support to lead strategist as needed for status, presentations and workshops • Help create content and slides for workshops • Coordinate presentation development and editing • Collaborate regularly with account, engagement and creative teams • Audit industry publications and websites to identify innovative and novel communications and trends • Contribute cases and learnings in weekly department staff meetings • Collaborate with other disciplines and other precision teams proactively and respectfully • Provide business development and pitch support, including setting up primary research and conducting desk research

🎯 Requirements

• Bachelor’s Degree • 2+ years of agency or related marketing experience • Strong communication, interpersonal and management skills are required • Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook) • General understanding of Internet use • May require travel domestically and/or internationally including overnight stays

🏖️ Benefits

• Discretionary annual bonus • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Paid time off for sick leave and vacation