Freelance Copywriter - Dutch

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Primal State Performance GmbH

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Primal State Performance GmbH is a company that focuses on improving energy and vitality in people's lives through biohacking. They offer a range of science-based products, including nootropics, adaptogens, and other supplements, designed to enhance energy, focus, relaxation, and sleep. The company emphasizes easy-to-use products developed with scientific insights and aims to deliver tangible results to its customers.

11 - 50 employees

🧘 Wellness

👥 B2C

📋 Description

• Develop and execute high-converting Dutch content: You will create impactful content that resonates with our audience and drives engagement, ranging from advertorials and newsletters to email campaigns and landing pages, your writing will persuade, engage, and sell. • Ensure content quality and proofreading: You will be responsible for maintaining high-quality standards, ensuring all Dutch content is error-free, brand-consistent, engaging, and performance-driven. • Support the marketing strategy: Through compelling blog articles, product descriptions, sales copy, and other content, you will enhance our brand communication and customer engagement. • Content localization: Adapt and translate copy from German or English into Dutch, ensuring cultural relevance and linguistic precision. • Process management & collaboration: You will keep Asana tasks up to date and collaborate closely with our team to execute campaigns and content strategies efficiently. • Performance tracking & optimization: You will connect with the data and marketing team to measure the effectiveness of your copy through conversion rates, engagement data, and A/B testing.

🎯 Requirements

• Language proficiency: Native-level Dutch and fluency in English are a must. • German skills or Belgian Dutch/French would be a bonus. • Professional background: You have experience in copywriting, ideally with a focus on direct response and conversion-driven content. • Industry knowledge: Preferably, you have written for brands in the beauty, wellness, supplements, or lifestyle sectors. • Core skills: You are well-versed in conversion-focused copywriting, e-commerce content strategies, and storytelling techniques in branding. • SEO best practices and A/B testing for copy effectiveness are a plus. • Direct response expertise: You understand (or are eager to learn) the fundamentals of direct response copywriting, how to create headlines, leads, and copy that align with customer awareness levels and drive conversions. • Performance-driven mindset: You have an interest in CTR, CPC, A/B testing, and other performance metrics, or at least a strong willingness to learn. • Technical skills: You are proficient in Asana, Google Docs, Google Sheets, and Google Slides. Familiarity with Notion, Miro, or Figma would be an advantage.