Director of Digital Marketing

October 3

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Procurify

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Procurement Process Management • Purchase Order Approval Workflow • Streamlined Purchasing Processes • Requester & Approver Management • Procure to Pay Cycle

51 - 200

Description

• Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spend and save money. • This role will be pivotal in owning our paid digital campaigns and collaborating with the team to optimize our customers digital experience across web and SEO to achieve inbound growth targets. • Define annual and quarterly plans that outline the digital strategy across paid and organic to achieve targets. KPIs: MQL, SAL, SQL creation. Pipeline & revenue created. Cost per lead, Cost-per-opp cost-per-closed. • Directly manage paid digital channels, including campaign setup, optimization, and budget management, ensuring efficient allocation of resources to meet performance targets. KPIs: MQL, SAL, SQL creation. Pipeline & revenue created. Cost per lead, Cost-per-opp cost-per-closed. • Build and foster a collaborative and high performing Digital team across paid digital, website and SEO including planning, coaching and performance management. KPIs include: Achievement of inbound KPI’s and individual performance reviews bi-annually. • Lead the planning of website optimization strategies with the WebOps Manager to improve conversion rates and improve customer experience. • Collaborate with the SEO group to create and execute a robust SEO strategy to improve organic search visibility, drive website traffic, and enhance overall search engine ranking.

Requirements

• Minimum of 7+ years in SaaS digital marketing, B2B digital agency experience preferred, with a proven track record of managing digital projects, budgets and teams. • Understanding of customer behavior and user experience to create effective digital solutions that meet customer needs. • Strong skills in analyzing digital metrics and KPIs to distill into actionable insights and recommendations to optimize performance. • In-depth knowledge of paid and organic digital marketing including paid advertising, SEO, SEM, website optimization and email marketing. • Excellent verbal and written communication skills for interacting with stakeholders, presenting strategies, and leading teams. • Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners. • Ability to manage multiple projects simultaneously, often involving cross-functional teams.

Benefits

• Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada! • Four-day workweek: Burnout is real. To help you restore balance between work and life, all Procurify team members work four days a week. • Unlimited responsible time off: Work hard, play harder. All team members can take advantage of our unlimited responsible time off policy. • Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account. • Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns. • Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program. • DEI initiatives: We regularly run a diversity, equity, and inclusion roundtable where we host guest speakers and tackle the topics that matter.